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Author: PESTLEanalysis Contributor

There are real people hiding behind your segments!

Segmentation is all about Diversity “Market segmentation is a natural result of the vast differences among people.” Donald Norman, Director of The Design Lab at University of California, San Diego.  The strength of this statement lies in its simplicity.  It, in very few words, reminds us …

Dan Anton: SEO SWOT Analysis Creates a 7 Figure Software Company

While all companies can benefit from a detailed SWOT analysis, hyper-competitive, fast growth industries such as SEO (search engine optimization), require pin-point precision to enter and remain in the marketplace. As a retired Infantry Ranger Major, Dan Anton leveraged his ability to assess situations and create …