Kiesha Frue
Author Archive

Kiesha Frue

Kiesha Frue is a freelance writer and editor with a love for health, wellness, and entrepreneurship. When she’s not researching into the sunrise, her nose is stuck in the latest (and cheesiest) of fantasy novels.

pestle-analysis-of-groupon
PEST AnalysisPEST Examples

What factors influence Groupon’s overwhelming ecommerce power? Our PESTLE analysis of Groupon goes into the specifics.

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define-pest-analysis
PEST Analysis

This is how we define PEST analysis — four external factors that must be acknowledged, understood and monitored to run a successful business.

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pest-analysis-example-for-food-industry
PEST AnalysisPEST Examples

In our PEST analysis example for the food industry we’re examining how the industry is affected by political, economical, social and technological factors.

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swot-analysis-of-oneself
SWOT Analysis

When doing SWOT analysis of oneself, it doesn’t have to be directly business-related. You’re trying to improve yourself, after all. In all aspects.

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risk-analysis-template
Business

Risk analysis identifies the probability and impact of obstacles in a project. Here are factors to include and assess in your risk analysis template.

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qualitative-risk-analysis
Business

Qualitative risk analysis is an important method to identify risks. When you should do it, how it is measured and when to use Quantitative risk analysis?

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quantitative-risk-analysis
Business

To know the risks of failure for a large project, consider doing a quantitative risk analysis. It can save the company from expenses and failure.

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marketing-communication-tools
Marketing

Top marketing communication tools are advertising, sales promotions, and social media. There are some definite “Do’s” and “Don’ts” when using these tools.

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direct-response-marketing
Marketing

Understand what direct response marketing is, why it’s important, and learn two techniques to increase direct response marketing results.

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what-influences-consumer-behavior
Marketing

8 desires are hardwired into every brain & dictate what consumers buy or don’t buy. This information helps you understand what influences consumer behavior.

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