Category: Definitions

Understanding Pest Analysis with Definitions and Examples

Aside from the company’s internal resources and industry factors, there are several other macro-economic factors that can have a profound impact on the performance of a company. In particular situations such as new ventures or product launch ideas, these factors need to be carefully analyzed in …

What is SWOT Analysis – A Simplified Definition

What is SWOT analysis? SWOT analysis is a situational analysis carried out for different purposes, usually but not necessarily by businesses. This analysis is used to assess four different factors related to any situation: Strengths Weaknesses Opportunities Threats All these factors can be about a situation, …