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Business process management (BPM) is a systematic approach to enhancing or re-inventing workflow, processes, and business frameworks to get consistent results.
But first, BPM strategists assess your objectives, including every step necessary to get to that objective. Then those steps are refined, eliminated, or built from scratch to be as efficient as possible.
BPM achieves this in three critical ways.
1. Technology isn’t cutting it anymore
Most companies use modern technology in a variety of ways.
For example, it’s essential to have a well-crafted, smart website explaining the benefits and features of your products. And it’s uncommon for companies not to use digital marketing since it reaches people all around the world. Don’t forget that social media enables 24/7 advertising.
But it’s not enough to just exist online anymore. You have to stand out. You have to appeal to your target market’s needs. And you must get their attention now. Those feats require smart technologies that can handle large amounts of traffic, inquiries, and databases of information.
If your technology is a few years old, it can put you at a disadvantage. BPM allows enterprises to assess current technology and find suitable replacements to handle customer and employee demands.
If your current technology fits the company’s needs, great! But if not, get rid of it.
2. Slow doesn’t win any races
Fast isn’t quick enough for customers. It’s either “get it now,” or you lose a customer.
“Now” is easy with digital and SaaS (software-as-a-service) products. Your download is just a click away. But physical products are on a whole other level. It’s impossible to get them instantaneously, but it’s expected they arrive the same day.
You can’t forget quality either. Sacrificing quality for agility is a no go. What if your customer gets the product same day, but it’s broke? Expect a scathing review where they promise to never buy from you again. Sure, one bad review isn’t the end of the world. But it can be the start the apocalypse.
You can offer something for an apology, like a discount. But it’s difficult to regain a disgruntled customer.
BPM helps enterprises increase their agility. The strategists examine which processes are the most important when it comes to delivery and distribution, and examines whether these processes can be configured for better results.
They look at the technology, each person involved, and if problems require a small fix or an entire redesign. Results are always the objective.
3. Less is more and non-negotiable
Smart business means:
- Using valuable resources
- Reducing costs on efforts
- Eliminating projects that don’t contribute to the bottom line
The bottom line is: If it’s possible to do more without spending more, do it.
Some processes are unnecessary. Maybe they’re redundant or a waste of time. Perhaps you have duplicate processes eating time and employee productivity. If so, put an end to it.
Simple tasks can be handled by programs or software, allowing employees to concentrate their efforts where it’s most valuable. BPM roots out these unnecessary processes to either merge them for efficiency or cut them to allocate funds.
Essentially, BPM either heightens the power of existing processes. Or it introduces new technology for speedier results. Sometimes it requires deleting processes you thought were useful, but were actually wasting everyone’s time.