With SWOT analysis, companies can dive deep into their offerings and figure out the most effective way to plan, position, and execute processes or ideas. We plan because starting a business is hectic. SWOT analysis keeps businesses on the right track.
SWOT analysis is a tool used in strategic planning, often by the business analyst, to address complications or issues within the framework of a firm.
The market analysis for your business plan must explain the strengths of your industry, product, & marketing strategies, backed with stats & reliable data.