Francis Aguilar’s book opened up the lines of communication and analysis and he is credited as the man who invented PEST analysis. But it didn’t start as PEST.
Once you learn how to do PEST analysis successfully, measure and utilize your results immediately to monitor how this data positively affects business.
When we define analysis, we’re examining the study of something. Often, the analysis corresponds to a business or business project.
This PESTLE analysis of Unilever examines complications the company faces and external factors the world’s largest consumer goods corporation must abide by.
What does PEST stand for? And why use it over its counterpart, PESTLE? This comprehensive PEST analysis definition addresses these questions and more.
This PESTLE analysis for banking industry highlights key factors affecting the banks, which are subservient particularly to the government and the economy.
PESTEL analysis is a strategic tool used in business analysis and helps to identify key factors to understand, and potentially use to your advantage.
A brief overview of a PEST analysis of Brexit discusses what Brexit means for the British people politically, economically, socially and technologically.
PEST and SWOT analysis are two specific and strategic tools to use in a market analysis for real estate that make the analysis easier.
Why we do PEST analysis: it highlights key categories within politics, economics, social and technology that can ruin a business if not monitored.