What Is Important for Business In 2021?
When the world met the COVID-19 pandemic back in 2020, no one knew what the consequences would be. Many businesses did not survive the unexpected conditions of a new reality under lockdown. Others had to adapt, and some companies even managed to thrive during social and health crises. The forced transition to remote operation has made everyone realize the role of social media in business. While COVID vaccinations continue and the world slowly returns to normal, we are entering a new reality. In this article, you will learn about five trends in businesses that are here to stay.
Increased Online Presence
So, why is social media important for business? According to Facebook for Business, 87% of research respondents shared that they made a purchase, followed a brand, or visited their website after they saw product information. Nowadays, digital marketing is a powerful business instrument. Any business needs to be online as much as possible. By maintaining a social media presence, you make sure that your company is known and the information about your brand is accessible.
One way to develop an effective online presence of your business is through social media ads. It can be a poster with a call to action or, even better, an inspiring video. DataBox found that video content can drive more clicks on Facebook ads than a picture. You can create a video advertisement or choose a particular post from your brand’s blog and play it on various social media platforms to reach a wider audience. We suggest you keep in mind that most platforms have different size ratios, though. To solve that problem without budget losses, you may use online video editors. There are many of them on the market – for example, Fastreel and Online Video Cutter.
Be Socially Responsible
The events of 2020 shed light on a lot of social injustices. Since then, the responsibility and purpose in business have become much more valued by the customers. Businesses are expected to continue those conversations and support positive change. Let your customers know that your brand sees and respects them.
Understand Your Target Audience
It is important for any business to know its customers. Social media is a great tool to help you find out who your target audience is. In order for your brand to be successful, you need to understand what troubles your customers and what makes them happy. Here is how you can do this research:
- Ask your social media audience and current clients about their struggles and joys;
- Monitor relevant hashtags and keywords and respond to posts about your brand;
- Explore the social media platforms that are used by your target audience;
- Use marketing instruments, such as Google Analytics.
These are some of the most popular ways to define who your customers are. By the time you finish your research, you will have a clear vision of the marketing strategy for your brand.
One of the factors that can highlight your business among competitors is strong branding. People want to see a strong idea behind the brand. In 2021, honesty and authenticity came into vogue. So, how do you become an authentic trends company? Tell your customers a story. The best way to do it is to show your audience the human side of your company. You may want to introduce your employees, shoot an interview with the founder, or explore how your products or services positively impact customer’s lives.
Communicate With Your Customers
If you want to build a loyal customer base, you need to establish a connection with them. According to Convince & Convert, if a brand answers a complaint, it increases customer advocacy by 25%. On the other hand, leaving a complaint without an answer can decrease customer advocacy by 50%. It is vital for a business to have a conversation with its customers. When a business shows compassion and understanding, the clients are more likely to come back and stay for a long time.
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