The SWOT model, also known as SWOT analysis, is a framework based on strengths, weaknesses, opportunities, and threats.
BCG Matrix: A Business Model Based on Dogs, Cows and Stars
BCG Matrix is a business model to help businesses to predict and decide what works and what doesn’t work for them. Ultimately, it’s about strategic growth.
How the Coffee You are Drinking Might be Helping You with Vertical Integration
What is vertical integration? How Best Buy and Starbucks use vertical integration? What are the benefits to vertical integration and who is it not good for?
How Value Chain Analysis Can Help You Plan for a Party
Value chain analysis looks at the things that are most valuable to a company and helps improving in those key areas. This is just like you planning a party!
How to Use Strategic Management to Make Your Future a Success
Strategic management is about managing the ship. Hold your staff responsible, make a plan and focus on the company’s mission statement and goals.
What is Horizontal Integration? Definition and Examples
Horizontal integration is about merging together companies that have something in common. Read its benefits based on an analysis of the fast food industry.
A Conjoint Analysis Example to Explain How it Works
We explain what a conjoint analysis is by giving a conjoint analysis example based on mobile phones. If done right, the business can bloom and run smoothly.
What Is Marketing Competitor Analysis and How to Do it
In marketing competitor analysis, you assess the strengths and weaknesses of your rivals and it is a critical part of your own marketing strategy.
4 Reasons Why Marketing Data Analysis Is Important
What marketing data analysis is all about and how it improves the marketing strategies and business management of a company in three stages of analysis.
What is Marketing Analysis? 7 Dimensions for Every Market
A marketing analysis is a study of the dynamism of the market. Its purpose is to formulate a strategy on how to run your business efficiently.