Have you ever wondered what the term “brand equity” means? Or how some companies tend to have more equity than others? Or why having this equity even matters? In this article, you’ll not only learn about what brand equity is, but also five main factors that influence the amount of equity a brand can have. What is brand equity? Brand equity represents the valuation of … [Read more...] about Brand Equity: Why companies need it desperately?
Walmart PESTLE Analysis
Walmart is a popular department store and online retailer. It’s so popular, you likely have at least one store twenty minutes (or less) away. Founded in 1962, Walmart now has thousands of stores located within the United States and worldwide. Walmart’s aims offer discounted products — everything from yarn to beer is available down its many aisles. Or you can find even more … [Read more...] about Walmart PESTLE Analysis
Norway SWOT Analysis
Norway is known as a beautiful and peaceful country with fantastic standards of living. It can be a lovely place to live or visit, but it still has a dark history. A history not many know or discuss. In this SWOT analysis of Norway, you’ll learn about the common strengths, weaknesses, opportunities, and threats that have affected the country over the last decade. As well as … [Read more...] about Norway SWOT Analysis
PESTLE Analysis of Escape Rooms
Escape rooms have slowly infiltrated the American market. Although they’re not necessarily new — some say the first escape room appeared in the 1700s — the popularity of these rooms has skyrocketed over the last three or four years. Now brands are hosting escape rooms, creating championships, and getting employees involved. Escape rooms aren’t just an enjoyable pastime — … [Read more...] about PESTLE Analysis of Escape Rooms
Norway’s PESTLE Analysis Unveils Why it’s a Great Country to Live
In this PESTLE analysis of Norway, discover how the six macro-environmental factors (related to politics, the economy, social, technological, legal, and environmental influences) have affected this beautiful country. Both positively and negatively. Political factors: Politically stable, prospering, and happy citizens Stable political landscape. Norway’s … [Read more...] about Norway’s PESTLE Analysis Unveils Why it’s a Great Country to Live
Malaysia SWOT Analysis
Malaysia is a growing country with over 32 million inhabitants. It primarily survives as a massive exporter for palm oil, gas, and diesel, but is happily moving into more industrialized-based industries. In this SWOT analysis of Malaysia, I’ve outlined the primary strengths, weaknesses, opportunities, and threats affecting the country over the last few years. Strengths: … [Read more...] about Malaysia SWOT Analysis
Thailand SWOT Analysis
Thailand is a beautiful country filled with pristine lakes, elaborate buildings, and gorgeous monuments sprinkled all over the land. Thanks to tourism (medical and wellness tourism included), the Thai economy has grown. With the growth, new opportunities within and outside the country have appeared, but so have several threats. In this SWOT analysis of Thailand, you’ll … [Read more...] about Thailand SWOT Analysis
Malaysia PESTLE analysis Focuses on the Country’s Needs
In this PESTLE analysis of Malaysia, you’ll see how a few of the political, economic, sociocultural, technological, environmental, and legal factors influence Malaysia to this day. Political factors: Malaysia's stable government is rot with corruption A government of 9 sultans. Malaysia's constitution is interesting — it's made up of thirteen states, three federal … [Read more...] about Malaysia PESTLE analysis Focuses on the Country’s Needs
Thailand PESTLE Analysis Reveals the Country’s Major Influences
In this PESTLE analysis of Thailand, you’ll learn how the country is impacted, impeded, or assisted by six macro-environmental influences: political, economic, socialocultural, technological, legal, and environmental factors. Political factors: A rift between shirts The battle between two political groups. One of Thailand’s largest money-making industries is tourism. … [Read more...] about Thailand PESTLE Analysis Reveals the Country’s Major Influences
Google SWOT Analysis: Alphabet’s Biggest Threat and Opportunity
Google is more than a search engine — it’s the owner of Fitbit, the developer of regularly used apps like Maps and Gmail. The company, Google Inc. — also known as Alphabet Inc. — is a massive company that has its fingers dipped in a variety of industries. As most big corporations do, Google (Alphabet) has strengths, weaknesses, opportunities, and threats — all of which … [Read more...] about Google SWOT Analysis: Alphabet’s Biggest Threat and Opportunity