Ford Motors is a popular automobile brand. It offers a line of electric and hybrid electric vehicles. They’ve also invested heavily into the self-driving car market. And they’re driven to make their vehicles more energy efficient. But it's not all sunshine and flowers for the brand. Ford has a history of vehicle malfunctions. They also struggle to maintain high sales in some … [Read more...] about PESTLE/PESTEL Analysis of Ford Motors: Shifting towards Electric Automobiles to Combat Saturation
SWOT Analysis of Dell Technologies: Is the Declining Laptop Market a Major Threat?
Learn about the strengths, weaknesses, opportunities, and threats in this SWOT analysis of Dell Technologies. Founded in 1984, Dell Technologies quickly became a household name. At one point, nearly everyone had a Dell computer. But now? The brand is scarce among the competition. You’ll find out why as you keep reading through this analysis. Recommended read: PEST … [Read more...] about SWOT Analysis of Dell Technologies: Is the Declining Laptop Market a Major Threat?
PEST Analysis of Netflix: How Politics and the Economy impact the Media Provider
Netflix is a media company with a portfolio of original and licensed content. You pay a monthly subscription to have access to this portfolio. It’s likely Netflix is available for you, considering it’s operational in 130 countries. However, the type and amount of content vary by country. And in some places, people aren’t happy with the crumbs they’re offered. This company, … [Read more...] about PEST Analysis of Netflix: How Politics and the Economy impact the Media Provider
SWOT Analysis of IKEA: What’s the Brand’s True Strength?
In this article, I explain the strengths, weaknesses, opportunities, and threats — also known as a SWOT analysis — behind the furniture retailer, IKEA. IKEA is well-known around the world for being that Swedish company offering inexpensive products for your home. It’s a staple for people with lower income who still desire design, but at a lower cost. And although this is … [Read more...] about SWOT Analysis of IKEA: What’s the Brand’s True Strength?
SWOT Analysis of PepsiCo: Industry domination with a massive portfolio
PepsiCo has dozens of products under their belt. You can buy these products here in the United States or venture across the world and grab a bottle in Japan. So, anyone who hasn’t heard of the PepsiCo brand has likely been living under a rock. This SWOT analysis of PepsiCo examines what the company does well, what it’s falling behind on, and what this will mean for the … [Read more...] about SWOT Analysis of PepsiCo: Industry domination with a massive portfolio
PESTLE Analysis of SONY Corporation: Is brand recognition enough?
SONY, a Japanese based business, quickly transformed into one of the leading entertainment companies in the world. If you're on the lookout for video games, consoles, music, laptops, and movies — SONY has it. But even such an influential company has its flaws. For instance, SONY hasn't successfully integrated into every industry (looking at you, tablets). And they face a … [Read more...] about PESTLE Analysis of SONY Corporation: Is brand recognition enough?
SWOT Analysis of the Cannabis Industry: A booming market still in the grey area
A few years ago, any discussion of cannabis — also known as marijuana, weed, and pot — were to be kept under wraps. If you sold it, don’t mention it. And if you use it, keep it to yourself. That was the reality of marijuana usage until recently. Now, states like California, Colorado, Alaska, and Washington offer legal marijuana. Canada also recently legalized the consumption … [Read more...] about SWOT Analysis of the Cannabis Industry: A booming market still in the grey area
PESTLE/PESTEL Analysis of Subway Restaurants
Customers in more than 100 countries, walk into Subway for their delicious, healthy options. It’s likely one of the first restaurants to pop into your head when you’re craving something low-calorie, easy, and healthy for dinner. The company boasts their vast selection of fresh, healthy meats and bread. Their slogan is “eat fresh” after all. And health-conscious customers … [Read more...] about PESTLE/PESTEL Analysis of Subway Restaurants
SWOT Analysis of Bitcoin: Do strengths outweigh its weaknesses?
Is Bitcoin a scam? This question remains in the minds of anyone who first learns about cryptocurrency. How can there be a currency where the value is decided by the people, rather than an institution? Who should invest into it? How does it even work? And most importantly: Do people really make money off Bitcoin or is it all a bunch of hearsay? All of these questions are … [Read more...] about SWOT Analysis of Bitcoin: Do strengths outweigh its weaknesses?
SWOT Analysis of LED Smart Lights: Fighting the traditional light bulb industry
Smart lighting. It gives you greater control of the lighting in your household. Consider this: You could change the color and intensity with a click of a button on your smartphone. You could set up motion sensors to detect when you’re in a room and then tune them to automatically shut off when you’re not. All of this is possible with smart lighting. Smart lighting is a … [Read more...] about SWOT Analysis of LED Smart Lights: Fighting the traditional light bulb industry