Russia is a proud country with a rich history in entertainment and a deep connection to the Soviet Union. It’s not perfect — the government has too much control, the citizens are conflicted about how their homeland is managed, and many opportunities are going to waste because the political parties haven’t shown interest. In this SWOT analysis of Russia, you’ll learn more … [Read more...] about SWOT Analysis of Russia
PESTLE Analysis of Russia
Russia is one of the largest countries in the world. It’s known for its resiliency, devout connection to the Soviet Union, and an interesting relationship between the current Russian president (Vladimir Putin) and the current United States president (Donald Trump). But the country is far more than it seems; it struggles to grow when the government holds so much power. It … [Read more...] about PESTLE Analysis of Russia
PESTLE Analysis for Hotel Industry
Many factors affect the success and growth of the hotel industry. Everything from governmental changes to high stake competitors and the uncontrollable weather impedes the hospitality and tourism industry too. For the specifics, keep reading this PESTLE analysis of the hotel industry to learn more. If you’re curious about the strengths, weaknesses, opportunities, and threats … [Read more...] about PESTLE Analysis for Hotel Industry
SWOT Analysis of South Africa Reveals How to Boost the Economy
South Africa is home to valuable minerals including chromite, diamonds, and vanadium. The economy is built on mining, but it’s not a practical method to survive, especially when unemployment is at an all-time high. Despite the negative associations linked to the region, South Africa has many strengths to offer and opportunities to take advantage of. In this SWOT analysis, … [Read more...] about SWOT Analysis of South Africa Reveals How to Boost the Economy
PESTLE Analysis for a Recruitment Agency
In this PESTLE analysis for a recruitment agency, I've identified how the many political, economic, sociocultural, technological, legal, and environmental factors impact this job-focused industry. But first… What is a recruitment agency? Recruitment agencies match potential candidates with employers. It’s not the same as an employment agency. When a candidate lands a … [Read more...] about PESTLE Analysis for a Recruitment Agency
PESTEL Analysis of the Movie Theatre Industry
The first record of movie theater activities began in the late 1700s, although the “viewings” were called magic lanterns and depicted hand-drawn images. Now you can grab a friend or two and pop into the local theatre, watch the latest films with a beer, experience it in 3D or 4D, if you so choose. In some locations, you can watch in 3D or 4D — moving chairs … [Read more...] about PESTEL Analysis of the Movie Theatre Industry
PESTLE Analysis for Vinyl Records
Vinyl records, or LPs, have never been more popular. After dying out twenty years ago, they’re back with a vengeance. And yet, the industry is still suffering. Artists aren’t seeing much profit. Plus, the price of these vinyls are much higher today than 5-10 years ago — yet the big companies behind it aren’t saying why. In this PESTLE analysis for vinyl records, you’ll see … [Read more...] about PESTLE Analysis for Vinyl Records
PESTLE Analysis for Charities
Charities and nonprofits are businesses that often improve the livelihood of individuals. Although many believe these organizations are reliant on donations, many functions like any corporation. They have budgets, events, and employees — more or less depending on the size of the charity. And like any other organization, charities are susceptible to external factors, … [Read more...] about PESTLE Analysis for Charities
Psychographic Segmentation Explained With Examples
Psychographic segmentation sounds more complicated than it is. In short, companies divide customers based on a variety of traits. These traits range between personality to education. By understanding their customer’s strongest traits, companies can more easily market their products. If you’re still confused, don’t worry. I’ll explain the several types of market segmentation … [Read more...] about Psychographic Segmentation Explained With Examples
Market Segmentation Analysis: Definition and Examples
Customers aren’t buying as often? Not enough people are engaging with your promotional posts on social media? Finding it difficult to retain new customers or keep current ones? You may have a market segmentation issue. Specifically, your customers aren’t feeling compelled to buy or interact with your offerings because their needs aren’t being met. The best way to … [Read more...] about Market Segmentation Analysis: Definition and Examples