If you’ve ever searched for a PESTLE analysis, you’ve likely also seen it written as PESTEL. We've got a few examples of these, such as: PESTLE/PESTEL Analysis of Facebook The Quick Guide to PESTEL Analysis Confusing, right? After seeing the variation, you probably have a few questions. Like, is there a difference between the two? Is one version more popular than … [Read more...] about Is It PESTLE or PESTEL Analysis And What It Means
PESTLE Analysis in Digital Marketing
As a digital marketer, have you included PESTLE analysis research into your strategy? Because if you haven’t, you’re missing out on some pretty important information. It’s so important, even Santa Claus would include PESTLE into his campaigns. And let’s be honest, he’d be the best digital marketer around with his social reach and impressive brand image. Copying Santa’s approach … [Read more...] about PESTLE Analysis in Digital Marketing
PESTLE Analysis of BMW: Shaping the automotive industry
In this PESTLE analysis of BMW, you’ll learn many critical factors that have led to the success of the BMW corporation. Each factor falls under one or more of the macro environmental influences related to the PESTLE framework. Specifically, you’ll learn… Who BMW is most likely to compete with? Where BMW Group has allocated funds for lobbying? How the company reaches … [Read more...] about PESTLE Analysis of BMW: Shaping the automotive industry
PEST Analysis of Nestle: How politics and social culture affect its growth
In this PEST analysis of Nestlé, you’ll learn about how the world’s largest food and beverage company is affected by four prominent macro environmental factors. In each section, surprising information about the company will be uncovered, including… Why Nestlé moved production from Britain to Poland? What caused a massive profit increase the last year? Why people are … [Read more...] about PEST Analysis of Nestle: How politics and social culture affect its growth
SWOT Analysis of Facebook: How has it survived for so long?
A SWOT analysis of Facebook means examining the strengths, weaknesses, opportunities, and threats affecting the company. It currently remains the King of Social Media with over 2 billion monthly active users, despite repeated controversies over the last year. How has it survived for so long? And will it continue? This SWOT analysis answers those questions and … [Read more...] about SWOT Analysis of Facebook: How has it survived for so long?
PEST Analysis of Samsung
A PEST analysis about Samsung provides insight into the companies influence, success, and power among four primary macro-environmental factors. All companies are susceptible to these factors (political, economic, social, and technological). By the end you’ll have a grasp of what a PEST analysis is, but if not, the answer is a click away. In this analysis, you’ll learn how … [Read more...] about PEST Analysis of Samsung
PEST Analysis of Mexico: Corruption and the Expanding Fintech Market
Mexico is a complicated country, full of hopeful citizens wishing to escape poverty. If only the country’s corruption didn’t start at the political level. These politicians are determined to keep benefits to themselves rather than sharing it with the people. Although the country is making headway with technology, the poverty level is still too high. And with Americans … [Read more...] about PEST Analysis of Mexico: Corruption and the Expanding Fintech Market
PEST Analysis of Australia: A Brief Look into Politics, Economy, Society and Technology
This PEST analysis of Australia identifies critical impacts of four macro-environmental factors: politics, economy, society, and technology, although it can be extended to a PESTLE analysis if one chooses so. What happens in Australia easily affects other countries around the world, especially regarding politics and technology. You’ll want to continue reading to see how this … [Read more...] about PEST Analysis of Australia: A Brief Look into Politics, Economy, Society and Technology
PEST Analysis of the Hershey Company: Major Setbacks and the Step into A.I.
If you’ve ever enjoyed the classic Hershey’s, Kit Kat, or Reese’s Peanut Butter Cups, then you’ve been a consumer of the Hershey’s Company. The Hershey’s Company is the largest chocolate manufacturer in North America and yet they’ve hit major setbacks both politically and economically. This PEST analysis of the Hershey Company examines these issues, as well as their … [Read more...] about PEST Analysis of the Hershey Company: Major Setbacks and the Step into A.I.
PEST Analysis of Instagram: How it’s now worth 100 times the initial investment
Did you know Facebook bought Instagram for a tenth of the price it’s worth now? At the time, people thought Mark Zuckerberg was nuts to buy a platform that had zero revenue. And now it’s worth billions. How Instagram grew to be so profitable in such a short time is answered in this PEST analysis of Instagram, along with the political, social, and technological factors … [Read more...] about PEST Analysis of Instagram: How it’s now worth 100 times the initial investment