With proper PEST analysis and the examination of political, economical, social, and technological factors, your business will prevent unexpected failure.
Author: Kiesha Frue
Kiesha Frue is a freelance writer and editor with a love for health, wellness, and entrepreneurship. When she’s not researching into the sunrise, her nose is stuck in the latest (and cheesiest) of fantasy novels.
SWOT analysis is an approach to ensuring a startup begins on the right foot, having the appropriate information to implement a successful business model.