Market segmentation analysis involves understanding your customers based on specific characteristics, both physical …
Author: Kiesha Frue
Kiesha Frue is a freelance writer and editor with a love for health, wellness, and entrepreneurship. When she’s not researching into the sunrise, her nose is stuck in the latest (and cheesiest) of fantasy novels.
The descriptive research analysis is a straightforward analysis. It explains the “what” about …
What is Descriptive Research Analysis
This PESTEL analysis of KFC explains how six critical macro-environmental factors influence the …
PESTEL Analysis of KFC
Behavioral segmentation helps companies tailor marketing campaigns to select individuals rather than large …
Behavioral Segmentation: Definition and Marketing Examples
Despite its many strengths, the company suffers from several weaknesses and threats, according …
SWOT Analysis of KFC
Psychographic segmentation is how marketers and companies understand the motivations behind consumer buying …
What is Psychographic Segmentation
This SWOT analysis of Costco Wholesale reveals the company's advantages, issues, and how …
SWOT Analysis of Costco Wholesale
By not including SWOT analysis into your marketing plan, you’re setting yourself up …