Market segmentation analysis involves understanding your customers based on specific characteristics, both physical and behavioral.
The descriptive research analysis is a straightforward analysis. It explains the “what” about a topic, by using data, statistics, and trends.
This PESTEL analysis of KFC explains how six critical macro-environmental factors influence the success of one of the world’s most known fast-food joints.
Behavioral segmentation helps companies tailor marketing campaigns to select individuals rather than large groups, saving on resources and time.
Despite its many strengths, the company suffers from several weaknesses and threats, according to our SWOT analysis of KFC.
Psychographic segmentation is how marketers and companies understand the motivations behind consumer buying decisions.
This SWOT analysis of Costco Wholesale reveals the company’s advantages, issues, and how it may take advantage of opportunities to grow in the future.
By not including SWOT analysis into your marketing plan, you’re setting yourself up for failure. Here’s why and how you can use SWOT in marketing!
Find out where PESTLE analysis information should be placed in your business plan – and if you don’t have one, where to get started.
Discussing the strengths, weaknesses, opportunities, and threats related to the banking industry in this SWOT analysis of the banking industry.