Kentucky Fried Chicken, now officially known as KFC, is a popular fast-food restaurant. Anyone in over 100 countries will recognize the familiar face of Colonel Sanders and the spicy aroma of the beloved fried chicken. But it takes more than love and popularity to keep a massive corporation like KFC running. In this PESTEL analysis of KFC, you’ll learn how six critical … [Read more...] about PESTEL Analysis of KFC
Behavioral Segmentation: Definition and Marketing Examples
Companies must segment customers if they want to see results from marketing. Surprisingly, not enough businesses use any kind of market segmentation. Though, if they did, converting prospects to customers, and customers into brand loyalists, would be much easier. Using behavioral segmentation gives companies the edge to effectively market a product to select consumers based … [Read more...] about Behavioral Segmentation: Definition and Marketing Examples
SWOT Analysis of KFC
Craving the mouthwatering crispy chicken you can only find at Kentucky Fried Chicken (KFC)? You’re not the only one. This fast-food restaurant became popular thanks to its finger-licking good chicken. Despite its many strengths, the company suffers from several weaknesses and threats, but luckily, each one can be overcome with well-timed opportunities. Read on to learn more … [Read more...] about SWOT Analysis of KFC
What is Psychographic Segmentation
Psychographic segmentation uses several variables to tailor product offerings. All customers have characteristics which define what, when, and how they buy products. By segmenting people based on lifestyle, social class, interest, and loyalty, selling products are much easier for companies. The top reason why most companies should be using this segmentation is because … [Read more...] about What is Psychographic Segmentation
SWOT Analysis of Costco Wholesale
Costco Wholesale differentiated itself in a crowded market by offering a membership-only model to its customers. With it, customers were able to buy bulk products at an attractive discount. Some of these products remain private and you can only find it (at an attractive price) at Costco warehouses. In this SWOT analysis, you’ll learn more about Costco’s advantages, issues, … [Read more...] about SWOT Analysis of Costco Wholesale
Should You Use SWOT Analysis in Your Marketing Plan?
Ever seen a marketing plan with SWOT analysis included? It may have confused you a bit. You may not see the importance of doing an entire analysis just for marketing. But here’s the thing: by not including SWOT analysis into your marketing plan, you’re setting yourself up for failure. The analysis helps you understand the crucial internal and external elements that will … [Read more...] about Should You Use SWOT Analysis in Your Marketing Plan?
Where Does PESTLE Analysis Fit Into Your Business Plan
If you don’t have a business plan, especially one with PESTLE analysis included, you’re going to want one after reading this. Here you’ll find the answers to what PESTLE analysis is and how it’s used in companies by business owners, marketers, and business analysts. Plus where PESTLE analysis information should be placed in your business plan (and if you don’t have one, where … [Read more...] about Where Does PESTLE Analysis Fit Into Your Business Plan
SWOT Analysis of the Banking Industry
The banking industry is one of the oldest industries still around today. It’s come along way from the old bartering and exchange system. And yet, it still has a long way to go. Even though most banks now offer online services so you can use do most of what you need from home, this industry is still lagging behind. It’s not meeting consumer demands or using updated IT … [Read more...] about SWOT Analysis of the Banking Industry
Why You Should Use PESTLE and SWOT Analysis
You may wonder, what’s the deal with PESTLE analysis? And Should you bother with a SWOT analysis? The short answer: Yes. You should use PESTLE and SWOT analysis. It’s not fit for every situation, but if you’re a student, marketer, business owner, analyst, researcher, or anyone who wants to know more about a specific topic, these two analyses fit the bill. SWOT analysis … [Read more...] about Why You Should Use PESTLE and SWOT Analysis
How PESTLE Analysis Affects Marketing
Are you a marketer? If you are, then you need to know how the six most important macro-environmental factors influence the state of marketing. These factors are politics, economics, society, technology, legal, and the environment. Each one plays a vital role in the current and future of marketing. Not only have these factors changed how we market, but it’s also allowed for … [Read more...] about How PESTLE Analysis Affects Marketing