For people to know your company exists, you need a marketing communication strategy. And marketing communication tools to implement those strategies. If you’re not communicating right, the message gets lost. And if the message is lost, customers can’t see why they need your business to better their lives. Which means no more sales or interaction with them. The top marketing … [Read more...] about 3 Important Marketing Communication Tools
Direct response marketing has one job: to get a consumer to jump into action. You choose the action. Like using email pop-ups to ask for customer emails. Or telling readers to comment at the end of a blog post. Or even just sitting in front of a prospect and saying, “Hey, buy my product!” You want the person to do the thing you’re asking. It’s simple in principle, but … [Read more...] about What is a Direct Response Marketing and How to Increase its Results
A man walks into your shop. He smiles at the cashier with a tiny nod. He begins to prowl the aisles. He pauses here and there, sometimes picking up an item. But then soon sets it back down. When your sales associate asks the gentleman if he needs any help, the man leaps into questions. The well-trained associate dives head first into the benefits of your product. It’s clear … [Read more...] about What Influences Consumer Behavior?
Consumer behavior is the study behind why customers buy products. What peaks their interest? What causes them to choose one product over another? Why is one product killed off while another rises to take its place? It’s not a simple principle. Each person and their needs are different. But many buying behaviors fit into categories. And if you’re in business — which you are — … [Read more...] about A Guide to Consumer Behavior for Business Success
Direct marketing sends targeted messages to a specified group of people. Remember getting weekly calls by rambunctious telemarketers? They knew your name, and they had something to sell. That’s direct marketing — although the intrusive kind. Direct marketing is useful to businesses everywhere. Several mediums are used, including... Fliers Email Direct mail … [Read more...] about What is Direct Marketing?
Why bother with a marketing communication strategy? You have a business, a service, and a product to sell. The strategy defines whether you stay in the black or the red. And your marketing communication strategy is a key component in this success or lack thereof. An effective marketing communication strategy will do a few things — depending on your goals… 1. Communicate … [Read more...] about Why You Need an Effective Marketing Communication Strategy
We’re about to go basic here. But it does need to be said. Bear with me. Anyone can communicate. Not everyone communicates well. Many things prevent effective communication — mostly in the form of listening. People listen to be polite but hear nothing the other person said. Or they criticize the person speaking, rather than focussing on the conversation at hand. Why? Because … [Read more...] about 3 Steps to Include in Your Communications Strategy
We can’t shove businesses into customers’ faces and expect bucket loads of sales anymore. Now, business is about the feedback. Communication. And adding genuine value to a customer’s life. By using the value chain analysis, you leverage customer desires and give the value they need. Doing this builds trust and by proxy, sales. We’ll look at a value chain analysis example to … [Read more...] about Value Chain Analysis Example Using Primary Activities
Take a handful of research and grab these ingredients: Advertising/marketing Personal selling Promotions Public relations and Direct marketing Now throw that into a blender. You've got the makings of the marketing communication mix. Five categories make up this mix. When used correctly, your target market will see the value of your product and services. … [Read more...] about How to Use the Marketing Communication Mix to Boost Business
A marketing plan is used to identify current objectives and specific information about your industry. This often starts with an executive summary, target market information, marketing goals, budgeting and financial responsibilities. What more to add depends specifically on your industry and history of business. Which brings the question: when writing your own marketing plan, … [Read more...] about Should You Follow a Marketing Plan Example?