Category: Marketing

Identifying the target audience, you make a power move to your business prosperity. Before starting an advertising campaign, you should clearly imagine who these people are. Lots of businessmen make a mistake considering their product to be desirable to all. By and large, this is not …

Have you wondered whether a marketing plan is a necessity or just something good to have on hand? To answer the question, read these three points.

Primary source analysis is what it sounds like: an analysis of a primary source. It’s beneficial to understand how to do primary source analysis correctly.

Guerrilla marketing is a creative outlet. It provides freedom and endless opportunities. Here are 3 examples of guerrilla marketing strategies.

Market Research is important because it helps make decisions that benefit the company and it’s the reason why so many types of analysis exist.

Market Research is the study of consumer demands and desires. Every company needs customers — otherwise, they’re just running an expensive hobby.