Psychographic segmentation is the smartest way for companies to identify the critical needs of customers. Here are some psychographic segmentation examples.
Marketing
Enhance Your Elearning Course Branding With These Design Elements
Do you wish to enhance your brand image via your elearning courses but can’t find ways other than including a company logo?
Behavioral Segmentation: Definition and Marketing Examples
Behavioral segmentation helps companies tailor marketing campaigns to select individuals rather than large groups, saving on resources and time.
What is Psychographic Segmentation
Psychographic segmentation is how marketers and companies understand the motivations behind consumer buying decisions.
Should You Use SWOT Analysis in Your Marketing Plan?
By not including SWOT analysis into your marketing plan, you’re setting yourself up for failure. Here’s why and how you can use SWOT in marketing!
How PESTLE Analysis Affects Marketing
A look at the six factors that changed how we market and created specialized genres of marketing as we explain how PESTLE analysis affects marketing.
Useful Tips for Digital Marketers in 2019
The best digital marketers are the ones who can keep up with the latest trends. Not only technology evolves rapidly these days, but trends in marketing, consumer opinions, and ways of consuming media shift so quickly in these turbulent times, that any digital marketer worth her or his salt needs to keep on their toes. […]
Should You Use Business Analysis in Marketing?
Business analysis in marketing improves the success rate of your next marketing campaign by conducting PESTLE, STEEPLE, SWOT or other analysis.
PESTLE Analysis in Digital Marketing
What sort of valuable insights will PESTLE analysis in digital marketing provide you? If you’re a digital marketer, don’t skimp on your PESTLE analysis.
6 Effective Content Marketing Strategies You May Have Overlooked
Today’s audience of potential customers is better informed than any other generation. They also have the power to shop and compare easily and almost effortlessly. The internet, social media, and apps have forced us to think differently and invent new strategies for marketing. It’s time to think about how we can keep customers returning and […]