Psychographic segmentation is the smartest way for companies to identify the critical needs of customers. Here are some psychographic segmentation examples.
Do you wish to enhance your brand image via your elearning courses but can’t find ways other than including a company logo?
Behavioral segmentation helps companies tailor marketing campaigns to select individuals rather than large groups, saving on resources and time.
Psychographic segmentation is how marketers and companies understand the motivations behind consumer buying decisions.
By not including SWOT analysis into your marketing plan, you’re setting yourself up for failure. Here’s why and how you can use SWOT in marketing!
A look at the six factors that changed how we market and created specialized genres of marketing as we explain how PESTLE analysis affects marketing.
The best digital marketers are the ones who can keep up with the latest trends. Not only technology evolves rapidly these days, but trends in marketing, consumer opinions, and ways of consuming media shift so quickly in these turbulent times, that any digital marketer worth her or his salt needs to keep on their toes. […]
Business analysis in marketing improves the success rate of your next marketing campaign by conducting PESTLE, STEEPLE, SWOT or other analysis.
What sort of valuable insights will PESTLE analysis in digital marketing provide you? If you’re a digital marketer, don’t skimp on your PESTLE analysis.
Today’s audience of potential customers is better informed than any other generation. They also have the power to shop and compare easily and almost effortlessly. The internet, social media, and apps have forced us to think differently and invent new strategies for marketing. It’s time to think about how we can keep customers returning and […]