Identifying the target audience, you make a power move to your business prosperity. Before starting an advertising campaign, you should clearly imagine who these people are. Lots of businessmen make a mistake considering their product to be desirable to all. By and large, this is not true. To make your product sell, you should narrow […]
Marketing
Do You Really Need a Marketing Plan?
Have you wondered whether a marketing plan is a necessity or just something good to have on hand? To answer the question, read these three points.
How to Use SWOT Analysis in Marketing
SWOT analysis is a strategic planning tool. Marketing is designed to bring in more leads for sales and profits. Here is how to use one together!
A Step-by-Step Guide to Primary Source Analysis
Primary source analysis is what it sounds like: an analysis of a primary source. It’s beneficial to understand how to do primary source analysis correctly.
What Are Guerrilla Marketing Strategies?
Guerrilla marketing is a creative outlet. It provides freedom and endless opportunities. Here are 3 examples of guerrilla marketing strategies.
What is a Marketing Plan and Why Companies should have one
Businesses require planning. A marketing plan gives clarity on where to focus, where expenses are going and projected results.
Why Market Research is Important in Business Planning
Market Research is important because it helps make decisions that benefit the company and it’s the reason why so many types of analysis exist.
What is Market Research?
Market Research is the study of consumer demands and desires. Every company needs customers — otherwise, they’re just running an expensive hobby.
The Use of PEST in Marketing
PEST marketing encompasses four categories of external factors able to prevent sales of a product. Use PEST analysis to enhance the power of your marketing.
10 Blunders to Avoid in Ecommerce Marketing
Many online merchants have great sites and products, but are making minimal sales. Here are some of the mistakes you need to avoid in ecommerce marketing.