The retail industry is everywhere. Literally. You don’t have to walk down the street to your favorite shop anymore. Just turn on your smartphone and start shopping online. With the help of technology, retail is one of those industries that can survive post-economic destruction. It’s always there, even when buyers don’t have the funds to buy their products. But just like … [Read more...] about PESTEL/PESTLE Analysis of The Retail Industry
PEST Examples
PEST Analysis of Microsoft: What can prove disastrous for the technology company?
Everyone knows Microsoft. If you’re not running an Apple device, chances are you’re using a Windows Operating system. Unfortunately, the laptop and PC industry isn’t as strong as it once was. Future success in this realm is still possible. But it’s much more strenuous than ever before. There’s also trouble brewing with data breaches. Some companies aren’t happy with how … [Read more...] about PEST Analysis of Microsoft: What can prove disastrous for the technology company?
PESTLE Analysis of IKEA
IKEA, a Swedish-based brand, offers lavish home decor and furniture at low prices. Stores are open worldwide, offering a range of products. Some you can find in every location; others are culturally specific. As a brand, IKEA is complicated. It’s a one-stop-shop for all your household needs. It’s also routinely in the news. Sometimes, it’s for cultural insensitivity. Other … [Read more...] about PESTLE Analysis of IKEA
A Thorough PESTLE Analysis of eBay
eBay appeared on the internet 23 years ago. It’s one of those dot-com bubble success stories. It began as nothing but a side hobby and has developed into a multibillion-dollar business. Everyone knows eBay. Sellers exist all over the world. Despite the profound brand recognition, the company’s reputation isn’t as squeaky clean as it once was. Take a look at how the six … [Read more...] about A Thorough PESTLE Analysis of eBay
PEST Analysis Of PepsiCo
Did you know PepsiCo was founded 119 years ago? Your grandparents likely remember when Pepsi Cola first appeared in their iconic glass bottles. But the company don’t just offer carbonated drinks anymore. They’ve branched out into snack foods too like Doritos, Gatorade, and Tropicana. You would think a company as large and recognizable as PepsiCo would have no problems in … [Read more...] about PEST Analysis Of PepsiCo
PEST Analysis Of E-Retail Leader Amazon
Online shopping has never been so popular. Who doesn’t like to do a quick find what they’re looking for, read a couple reviews, and then buy the product — all without changing out of your PJs? No endless lines of shoppers, no need to talk to pushy salespeople. You can get exactly what you need, when you want it. Amazon has quickly become the leader in e-commerce shopping. … [Read more...] about PEST Analysis Of E-Retail Leader Amazon
PEST Analysis of Dell Technologies
When Dell Technologies first appeared back in 1984, the immediately exploded, growing more than $73 million in its first year of business. Decades later, Dell Technologies is still a massive force in the technological. When it first hit the scene, it was known as a PC developer and distributor. But as time passed and the company’s global reach grew, it’s branched off into … [Read more...] about PEST Analysis of Dell Technologies
PEST Analysis of McDonald’s: Which factors affect their future success
The highlight of every kid’s day – taking a trip to McDonald’s. You remember sitting in the back seat, bouncing around, waiting to see those familiar Golden Arches come into view. You couldn’t wait for your Happy Meal because it truly was the source of your joy. And then, once the nuggets were clamoring in your stomach, you’d immediately rip into the toy, hoping it wasn’t … [Read more...] about PEST Analysis of McDonald’s: Which factors affect their future success
PEST Analysis of the Beer Industry
The beer market in the United States alone is a $110 billion dollar industry. According to the Brewers Association, volume beer sales in the United States were down 1 percent in 2017, but craft brewer sales increased by 5 percent. It seems microbreweries are growing substantially. These little guys, offering niche products for a limited time in specific locations only, show … [Read more...] about PEST Analysis of the Beer Industry
PESTLE Analysis in Beauty Industry
The beauty industry is diverse, comprising more than just makeup and skin care products. You can’t forget about the small stuff, toothpaste and deodorant. But even though the products in this industry are endless, they all focus on selling one specific idea: a better you. Beauty brands supply the tools to improve your appearance and, by proxy, your feelings about yourself. … [Read more...] about PESTLE Analysis in Beauty Industry