Cadbury is synonymous with chocolate consumption worldwide. Opening shop in the early 19th century, Cadbury has emerged as a global brand with factories and offices the United Kingdom and North America, and a notable presence in Asia and Africa as well. In 2008, the Schweppes brand was sold to the Dr Pepper Group, and in 2010, Cadbury was acquired by Kraft foods in the US. … [Read more...] about PEST Analysis of Cadbury
PEST Examples
PEST Analysis of USA, the Largest Economy of the World
The United States of America is the third most populous country in the world, and the fourth largest by total area. With a population of over 318 million, the country is ethnically diverse and has the largest economy in the world. The country’s growth slowed down after the 9/11 attacks and the recession in 2009 added to that as the economy contracted significantly. However, the … [Read more...] about PEST Analysis of USA, the Largest Economy of the World
A Concise PEST Analysis for Airline Industry
Thinking about airlines, the first thought which probably comes to mind would be luxury and comfort. However, there is much more to the airline industry than just that. Yes, most of the airlines worldwide are facing a cycle of rising operating costs and declining profits and margins. Now, passengers may not be able to observe these characteristics, but after extensive research … [Read more...] about A Concise PEST Analysis for Airline Industry
PEST Analysis of Brazil: High Potential for Growth
Brazil, officially known as the Federative Republic of Brazil, is the fifth largest country in the world, in terms of both population and area, and the largest country in the Latin America and South America region. With a population of more than 200 million people, Brazil ranks seventh in the list of the largest economies in the world and is home to a variety of natural … [Read more...] about PEST Analysis of Brazil: High Potential for Growth
PESTLE Analysis for Tesco discusses its Business Environment
Tesco, a multinational food retailing company, is headquartered in the UK and has stores in 12 countries across the world. It is the second largest retailer after Wal-Mart in terms of profits made and also holds the title for the second largest retailer considering revenues. Generally known for selling food and non-food products, Tesco, now also provides finance, mobile, … [Read more...] about PESTLE Analysis for Tesco discusses its Business Environment
PESTLE Analysis of India in five Steps
India, officially known as the Republic of India, is the seventh largest country by area, and the second most populous in the world with more than 1.2 billion people. Attaining independence in 1947, the South Asian country is known for its cultural diversity and is also among the world’s leading democratic countries. For the past decade or so, India has been experiencing a … [Read more...] about PESTLE Analysis of India in five Steps
Analyse PESTEL for Monitoring your Business or Organization
PESTEL analysis is a more elaborate version of the PEST analysis that includes two additional environmental factors. If you want a comprehensive understanding of the macro environment in which your business is currently operating, this is the best monitoring tool you can use to get a complete picture. However, before you start using this tool, it is important to understand … [Read more...] about Analyse PESTEL for Monitoring your Business or Organization
Understanding Pest Analysis with Definitions and Examples
Aside from the company’s internal resources and industry factors, there are several other macro-economic factors that can have a profound impact on the performance of a company. In particular situations such as new ventures or product launch ideas, these factors need to be carefully analyzed in order to determine how big their role in the organization’s success would be. One of … [Read more...] about Understanding Pest Analysis with Definitions and Examples
Examples of PESTLE Analysis
There are many companies the world over, that conduct PESTLE analysis on their brands in order to ascertain strategies for the future or else to understand the market before launching them. It is a fundamental tool of market planning and strategizing that must be carried out to comprehend market trends and the systematic risks involved. PESTLE analysis gives you an overview of … [Read more...] about Examples of PESTLE Analysis
PESTLE Analysis: Business Environmental Analysis
Everyday our market is changing the way it is. Many new things are developed and in a matter of about some seconds, the whole scenario stands different in front of us. Among them, there are many things that we can control and then there are other things that fall beyond our control and those are called systematic factors. Systematic things happen in the environment we live in, … [Read more...] about PESTLE Analysis: Business Environmental Analysis