It’s a new year for your business! You want to have a strong start, don’t you? Here’s the thing: You need a plan. And not just a marketing or business plan (I’m sure you have both and if not, here’s what you should know). You need a system most of your competition won’t even think about. It’s called PEST analysis. It’s as long as those capital letters and unveils a host of … [Read more...] about Use PEST Analysis to Kick off This Business Year With a Bang
PEST Analysis
Start Your Business Off Right This New Year With a Quick PESTLE Analysis
The New Year is fast approaching. Are you prepared to start your business on the right foot next year? You can use a PESTLE analysis as a guideline. It’ll help you address changes from this year and make conclusions about next’s. With this information, you can go into the New Year with a clear head and direction for your business. What is PESTLE? PESTLE is an acronym for … [Read more...] about Start Your Business Off Right This New Year With a Quick PESTLE Analysis
PESTLE/PESTEL analysis of Facebook: How politics and regulations affect the social media giant
You’ve likely seen Facebook in the news lately. It’s in hot water more often than not. And now, the continuous bad publicity is affecting their stocks and bottom line. See how this social media giant is affected by the six macro-environmental influences in this PESTLE analysis of Facebook. Also read: How to write a PESTLE analysis from scratch Political factors: A … [Read more...] about PESTLE/PESTEL analysis of Facebook: How politics and regulations affect the social media giant
How the Stock Market Can Help You Write a PESTLE or SWOT Analysis
People invest in stocks every single day because it can improve their finances, serve as a passive income stream, and build capital. For some businesses, the discussion of stocks was so “fundamentally important”, a native stock app was included on their products. I’m talking about Apple products (iPhones, and iPads). Keep in mind, iPads didn’t have a built-in calculator app … [Read more...] about How the Stock Market Can Help You Write a PESTLE or SWOT Analysis
How to Brainstorm, Research, and Write a PEST Analysis From Scratch
If you want to know how to write your PEST analysis from scratch, read on. I’ve written dozens of PEST analyses over the last couple of years. And this article documents my process on how, even when you’ve never written one before. But first, let’s begin by explaining what a PEST analysis is and what it’s used for. What is a PEST analysis? A PEST analysis is a study of … [Read more...] about How to Brainstorm, Research, and Write a PEST Analysis From Scratch
PESTLE/PESTEL Analysis of Ford Motors: Shifting towards Electric Automobiles to Combat Saturation
Ford Motors is a popular automobile brand. It offers a line of electric and hybrid electric vehicles. They’ve also invested heavily into the self-driving car market. And they’re driven to make their vehicles more energy efficient. But it's not all sunshine and flowers for the brand. Ford has a history of vehicle malfunctions. They also struggle to maintain high sales in some … [Read more...] about PESTLE/PESTEL Analysis of Ford Motors: Shifting towards Electric Automobiles to Combat Saturation
PEST Analysis of Netflix: How Politics and the Economy impact the Media Provider
Netflix is a media company with a portfolio of original and licensed content. You pay a monthly subscription to have access to this portfolio. It’s likely Netflix is available for you, considering it’s operational in 130 countries. However, the type and amount of content vary by country. And in some places, people aren’t happy with the crumbs they’re offered. This company, … [Read more...] about PEST Analysis of Netflix: How Politics and the Economy impact the Media Provider
PESTLE Analysis of SONY Corporation: Is brand recognition enough?
SONY, a Japanese based business, quickly transformed into one of the leading entertainment companies in the world. If you're on the lookout for video games, consoles, music, laptops, and movies — SONY has it. But even such an influential company has its flaws. For instance, SONY hasn't successfully integrated into every industry (looking at you, tablets). And they face a … [Read more...] about PESTLE Analysis of SONY Corporation: Is brand recognition enough?
PESTLE/PESTEL Analysis of Subway Restaurants
Customers in more than 100 countries, walk into Subway for their delicious, healthy options. It’s likely one of the first restaurants to pop into your head when you’re craving something low-calorie, easy, and healthy for dinner. The company boasts their vast selection of fresh, healthy meats and bread. Their slogan is “eat fresh” after all. And health-conscious customers … [Read more...] about PESTLE/PESTEL Analysis of Subway Restaurants
How To Balance Academics And Work As A Student Entrepreneur
Source: Björn Öberg As we all know, scoring good grades and running a business isn’t an easy task. Academia is very demanding and requires a lot of time and effort to get right, especially those pesky referencing styles. Nonetheless, we must keep in mind that when life gives us lemons, we make lemonade. Sometimes we have the unique opportunity of starting a business while … [Read more...] about How To Balance Academics And Work As A Student Entrepreneur