Statistics & Infographics: The Best Choice For Your Content Strategy

PESTLEanalysis Team
PESTLEanalysis Team
Table of Contents
Table of Contents

It is hard to imagine the presentation of information without the use of graphic means. Statistics and Infographics are essential for an easy understanding of complex data.

It is hard to imagine the presentation of information without the use of graphic means. Statistics and Infographics are essential for an easy understanding of complex data.


An infographic is a type of illustration that combines digital data and design, which allows you to share information with your audience in a concise manner.  A new way to present a large amount of information quickly and compactly has become a trend. Many multimedia software, video editing programs, and design software have been developed for this purpose.

Infographics and statistics have become a common type of content today and are widely used in content marketing. Users love infographics because of the convenient visual presentation of information. Infographics are willingly shared on social networks. Moreover, infographics have significant potential in terms of search engine optimization of web resources.

Everyone seems to be talking about infographics today, but, for some reason, only a few use it. Let's take a closer look at how this type of content can be useful for your blog or your business.

Types of Infographics

If you create an infographic, it solves the problem of informing the audience and sharing complex data through a simple form of perception. This isn't a picture intended to entertain users but a comprehensive promotion tool. An abundance of infographic templates can be found online, through which you can learn to identify the right solutions. For this tool to work and give the expected result, it's necessary to take a responsible attitude to the process of creating infographics, the video editing process, and the appropriate option selection.

  • Statistical. One of the most common types of infographics is statistical one. Infographics are a good solution for visualizing statistics and survey results. After all, numbers and a large amount of information are much easier to perceive visually.

Don't forget that all visuals must be made in good resolution, so don't neglect paid and proven multimedia software for creating infographics. Free programs usually don't provide sufficient resolution and quality.

  • Instructional infographics. Explanation of the device, the principle of operation. Infographics are showing a process, a chain of actions, a sequence of something. This type can be attributed to timelines and recipes depicted graphically.
  • Charticles. This type of infographic (chart & article) combines images (charts) and text. The basis is the visual component, which is complemented by descriptions or comments. Users can see graphs with data and can read text that explains the illustrations.
  • Business infographics. Reports. Infographics for presentation. All of these types are ideal for business owners, both for transmitting information to partners and for posting on their blogs.

Many companies prefer to create a success story in pictures. Sales reports or important events can be shown in infographics. Large-scale reports are poorly perceived by users because they contain a lot of numbers, data, and calculations. The complexity of the perception makes the documents boring and not interesting to the audience. To fix this, you can style the data in the form of infographics. Thus, you will convey important information to potential clients or partners, and they will definitely appreciate it.

  • Video infographics. A type of infographics that is in high demand today by both bloggers and viewers. Videos help to convey even very difficult-to-understand information in an accessible form. The author of the video can demonstrate graphs, charts, and various diagrams, and at the same time, give detailed explanations of what the viewer is seeing.

In this case, it's necessary to structure the information not only in a picture but also to think over the speech that will sound off-screen. Pay special attention to the choice of program for making video, as well as design software and sound.

Why Should You Use Infographics and Statistics?

Infographics and statistics are perfect formats for your content. Such content is easily perceived by the audience, is well remembered, and remains relevant for a long time.

Readers will have been sharing it for weeks, months, sometimes even years after publication. High-quality infographics are characterized by a high degree of distribution and click-through rates compared to textual content. Due to this, the ranking of the site in the search engines increases.

This effect is achieved not only by the essence of the picture or video but by its design as well. Don't neglect good multimedia software, don't skimp on design software. If you are a beginner in this field, contact a professional team. In this case, you will get a high-quality result.

So what are the benefits of infographics and statistics?

It increases traffic. Infographics with statistical data are 30 times more likely to be read than articles containing the same information. According to statistics, content marketing using visual elements generates more than 94% of views, and the traffic of sites using infographics is growing 12% faster than the rest.

It improves search engine optimization. Infographics have a positive effect on a website's search engine ranking. In addition, infographics, like any image, can be optimized. You can add keywords to the description for better indexing by search engines.

It increases the website’s credibility. Infographics filled with interesting facts, figures, and statistics improve brand awareness, enhance the authority of the site in the eyes of users, and contribute to their return visits.

Infographics come in handy for promotions. 67% of consumers consider having brief, detailed visuals more valuable than text content without images. Infographics and statistics can be used to produce other promotional materials: banners, posters, flyers, brochures, or presentations.

It allows you to be closer to the audience. Infographics can make complex and confusing topics simple and clear. You can use it to interact with your audience in a language they understand, making your products, services, or subject matter more accessible. 70% of consumers say this content marketing helps them feel closer to the company.

Infographics and statistics won't work in your favor if you misrepresent the data or promote and offer them to people who don't need or aren't interested in them at all.

Infographics and statistics are an opportunity to attract customers and involve them in the communication process. It helps to convey information conveniently and easily to the target audience. It's quite important to think over all the elements of the infographic. If it's a video, use only reliable video editing software. If you don't want to pay for content creation, you can check out Pinterest for ideas. The main thing is to use this marketing tool carefully in order to get the effect you need.

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