An ordinary novel hit the shelves in 1967. Decades later, it led to the development of a standard analysis used primarily in strategic planning. Right now, it’s easier to buy the book online than it is to find a summary of it. You don’t have to read it. But you should understand its connection to business analysis. It’s the foundation for the creation of a familiar tool. One … [Read more...] about Who Invented PEST Analysis And Why It Matters