With billions of dollars in annual profits, Adidas is no small fish. The sporting goods giant has a cutthroat rivalry with Nike, leading to some very interesting business dynamics. We previously explored these dynamics in a PESTLE analysis of Adidas, but today we'll be learning more about the brand through the lens of SWOT analysis. By picking apart the Strengths, Weaknesses, … [Read more...] about SWOT Analysis of Adidas Proves it’s a Powerful Brand
Adidas is a world-renowned leader in the sporting goods industry. They develop several products for the health conscious consumer. But their products are not a necessity. And they’ve faced backlash for manufacturing products in third world countries where the quality of life is low. Plus, Adidas is doing little to help. This PESTLE analysis of Adidas goes into detail about … [Read more...] about PESTLE Analysis of Adidas
Although building successful marketing campaigns might seem both complicated and tedious, there are a number of different ways to get around the difficult parts, streamline the process, and improve results. In this article, we’ll be learning by example and taking a look at some of the primary qualities that successful marketing efforts share. From selling a greater image to … [Read more...] about 3 Marketing Principles: What Do Successful Marketing Campaigns Have in Common?