What Is Clickstream Analysis? In website analytics, a clickstream or click path is the sequence of pages a user visits on a website. Thus, clickstream analysis is simply the process of analyzing what pages a user visits (and in what order) on a website. This allows webmasters to better understand how their website is being used, and where they can make … [Read more...] about Clickstream Analysis: Definition, Applications, and How-To Guide
analytics
Analytics: What You Should Know and Why It Matters
Sometimes, it is essential to go back to basics to understand our technologies fully. Analytics is a fundamental part of the building blocks of our data systems. The term is undoubtedly familiar to most people. However, a considerable fraction of them would have a bit of difficulty in explaining the concept. What is analytics? This is the scientific process of obtaining and … [Read more...] about Analytics: What You Should Know and Why It Matters