L’oreal is the leading name in the cosmetic and beauty world. Their extensive portfolio of hair, skin, and makeup products is the reason why. This brand is the only one offering so many inexpensive as well as luxurious beauty options. And although the company has many strengths, it also has a few concerning weaknesses and threats. This SWOT analysis of L’oreal explains it … [Read more...] about SWOT Analysis of L’oreal: A Powerful Portfolio of Brands
beauty industry
PESTLE Analysis in Beauty Industry
The beauty industry is diverse, comprising more than just makeup and skin care products. You can’t forget about the small stuff, toothpaste and deodorant. But even though the products in this industry are endless, they all focus on selling one specific idea: a better you. Beauty brands supply the tools to improve your appearance and, by proxy, your feelings about yourself. … [Read more...] about PESTLE Analysis in Beauty Industry