In this PESTLE analysis of BMW, you’ll learn many critical factors that have led to the success of the BMW corporation. Each factor falls under one or more of the macro environmental influences related to the PESTLE framework. Specifically, you’ll learn… Who BMW is most likely to compete with?Where BMW Group has allocated funds for lobbying?How the company reaches and reacts … [Read more...] about PESTLE Analysis of BMW: Shaping the automotive industry
Since 1916, Bayerische Motoren Werke (BMW) has been one of the leading luxury brands of vehicles on the market. It’s available in more than 150 countries and relies heavily on brand loyalty to sell units. But their wealth might have an end. Especially as BMW’s soars into debt and as consumers shift from luxury driving to more practical, inexpensive options. And thanks to … [Read more...] about SWOT Analysis of BMW: Is brand loyalty enough to sell cars?