Getting a return on your investments and profit requires more than developing quality products and services. You also have to let people know about your brand to increase sales. In the past, an ad in local newspapers, a flyer, or a brochure would create sufficient awareness of your business. However, in today’s digital world, you have to find efficient ways to reach a broader … [Read more...] about 5 Effective Ways to Advertise and Promote Your Brand
Have you ever wondered what the term “brand equity” means? Or how some companies tend to have more equity than others? Or why having this equity even matters? In this article, you’ll not only learn about what brand equity is, but also five main factors that influence the amount of equity a brand can have. What is brand equity? Brand equity represents the valuation of … [Read more...] about Brand Equity: Why companies need it desperately?