Getting a return on your investments and profit requires more than developing quality products and services. You also have to let people know about your brand to increase sales. In the past, an ad in local newspapers, a flyer, or a brochure would create sufficient awareness of your business. However, in today’s digital world, you […]
Brand Equity: Why companies need it desperately?
Learn about what brand equity is, 5 main factors that influence the amount of equity a brand can have and how some companies have more equity than others.