Every customer is an individual and has different needs and concerns, but one thing that they all have in common is a high bar for excellence in customer experience (CX). Customer experience needs to be the focal point for any brand, no matter what your vertical or product. According to one study, 45% of people say they’ll stop buying a specific brand after as little as 2 … [Read more...] about How BI tools can help build better CX for your target audience
There are a number of different tools and techniques which can be used to analyze and, eventually, improve your business. However, before you can analyze anything, you need to have meaningful data from which you can draw valid conclusions. That’s where Business Intelligence, sometimes referred to more shortly as BI, comes in! In this article, we’ll be discussing what the … [Read more...] about What Is Business Intelligence?