What exactly comes to your mind when you hear the word "Caterpillar"? Is it Heavy-duty equipment? The Excavators, bulldozers, Loaders, and all the ruggedness and toughness one can think about? That's exactly what we think of when we hear the word "Caterpillar", too. These widely perceived traits and the brand Image have combined to form a very distinct brand personality of … [Read more...] about Caterpillar SWOT Analysis 2022