Why bother with a marketing communication strategy? You have a business, a service, and a product to sell. The strategy defines whether you stay in the black or the red. And your marketing communication strategy is a key component in this success or lack thereof. An effective marketing communication strategy will do a few things — depending on your goals… 1. Communicate … [Read more...] about Why You Need an Effective Marketing Communication Strategy
communication mix
3 Steps to Include in Your Communications Strategy
We’re about to go basic here. But it does need to be said. Bear with me. Anyone can communicate. Not everyone communicates well. Many things prevent effective communication — mostly in the form of listening. People listen to be polite but hear nothing the other person said. Or they criticize the person speaking, rather than focussing on the conversation at hand. Why? Because … [Read more...] about 3 Steps to Include in Your Communications Strategy
How to Use the Marketing Communication Mix to Boost Business
Take a handful of research and grab these ingredients: Advertising/marketing Personal selling Promotions Public relations and Direct marketing Now throw that into a blender. You've got the makings of the marketing communication mix. Five categories make up this mix. When used correctly, your target market will see the value of your product and services. … [Read more...] about How to Use the Marketing Communication Mix to Boost Business