Email validation is the process of verifying to determine if the email address is valid. When you send emails, you want them to be sent to a real person. Email verification is the process of verifying the authenticity of an email address and increasing the chances that it belongs to a real person. The whole purpose of email validation is to make sure that a real person with … [Read more...] about How to improve email deliverability
communication
2 Essential Ways to Use SWOT Analysis in Business
If you have a business, you should be using SWOT analysis. It’s really that simple. SWOT analysis is a strategic management tool to help you identify strengths, weaknesses, opportunities, and threats in a variety of situations. The analysis is easy. You can decide how much detail you want to include, but even a simple brainstorming session can unlock unexpected gems. If you … [Read more...] about 2 Essential Ways to Use SWOT Analysis in Business
Improve Customer Relationships With These Communication Tips
It doesn’t matter how spectacular your product is; if you can’t communicate with your customers, you will lose them. Your customers aren’t just a number or a hindrance. Just like you, they are real people who are looking to buy a product. Hopefully, they want your product. If not, they have other options. Keeping your customers depends heavily on your communication … [Read more...] about Improve Customer Relationships With These Communication Tips
4 Things They Forget to Teach You About Project Management
The saying, “practice makes perfect” couldn’t be more accurate when it comes to project management. Reading and studying is necessary to understand fundamental principles, but nothing beats hands-on experience. The reason you need experience is that projects aren’t made of stone. They’re prone to change. They shrink or grow. Even when everything is said but not done, the … [Read more...] about 4 Things They Forget to Teach You About Project Management
4 Ways Improper Communication Strategies Can Break Your Business
Communication strategies combine goals with marketing initiatives. A good communication strategy expands upon a company’s value and aligns brand messaging. But improper communication strategies can slowly kill a business. It slips into the foundation unnoticed, and soon, everyone is in disarray. Here are four ways improper communication can sink any business, regardless … [Read more...] about 4 Ways Improper Communication Strategies Can Break Your Business
3 Important Marketing Communication Tools
For people to know your company exists, you need a marketing communication strategy. And marketing communication tools to implement those strategies. If you’re not communicating right, the message gets lost. And if the message is lost, customers can’t see why they need your business to better their lives. Which means no more sales or interaction with them. The top marketing … [Read more...] about 3 Important Marketing Communication Tools
Why You Need an Effective Marketing Communication Strategy
Why bother with a marketing communication strategy? You have a business, a service, and a product to sell. The strategy defines whether you stay in the black or the red. And your marketing communication strategy is a key component in this success or lack thereof. An effective marketing communication strategy will do a few things — depending on your goals… 1. Communicate … [Read more...] about Why You Need an Effective Marketing Communication Strategy
3 Steps to Include in Your Communications Strategy
We’re about to go basic here. But it does need to be said. Bear with me. Anyone can communicate. Not everyone communicates well. Many things prevent effective communication — mostly in the form of listening. People listen to be polite but hear nothing the other person said. Or they criticize the person speaking, rather than focussing on the conversation at hand. Why? Because … [Read more...] about 3 Steps to Include in Your Communications Strategy