If you have a business, you should be using SWOT analysis. It’s really that simple. SWOT analysis is a strategic management tool to help you identify strengths, weaknesses, opportunities, and threats in a variety of situations. The analysis is easy. You can decide how much detail you want to include, but even a simple brainstorming session can unlock unexpected gems. If you … [Read more...] about 2 Essential Ways to Use SWOT Analysis in Business
communications strategy
4 Ways Improper Communication Strategies Can Break Your Business
Communication strategies combine goals with marketing initiatives. A good communication strategy expands upon a company’s value and aligns brand messaging. But improper communication strategies can slowly kill a business. It slips into the foundation unnoticed, and soon, everyone is in disarray. Here are four ways improper communication can sink any business, regardless … [Read more...] about 4 Ways Improper Communication Strategies Can Break Your Business
Why You Need an Effective Marketing Communication Strategy
Why bother with a marketing communication strategy? You have a business, a service, and a product to sell. The strategy defines whether you stay in the black or the red. And your marketing communication strategy is a key component in this success or lack thereof. An effective marketing communication strategy will do a few things — depending on your goals… 1. Communicate … [Read more...] about Why You Need an Effective Marketing Communication Strategy
3 Steps to Include in Your Communications Strategy
We’re about to go basic here. But it does need to be said. Bear with me. Anyone can communicate. Not everyone communicates well. Many things prevent effective communication — mostly in the form of listening. People listen to be polite but hear nothing the other person said. Or they criticize the person speaking, rather than focussing on the conversation at hand. Why? Because … [Read more...] about 3 Steps to Include in Your Communications Strategy