companies that use psychographic segmentation

What is Psychographic Segmentation

Sep 11, 2019 by Kiesha Frue

Psychographic segmentation is how marketers and companies understand the motivations behind consumer buying decisions.

Filed Under: Marketing Tagged With: companies that use psychographic segmentation, psychographic segmentation, psychographic segmentation examples, psychographic segmentation in marketing, psychographic segmentation variables

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About PESTLEanalysis.com

PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors.

PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneurs, and students alike.

What is PESTLE Analysis? An Important Business Analysis Tool

What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service, etc. So, let’s