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PESTLE Analysis

SWOT and Business Analysis Tools

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competition

How to Make Sure Your New Product Fills a Need

Sep 28, 2017 by Kiesha Frue

how-to-make-sure-new-product-fills-a-need

Every product must be desirable. If not, no one will hand over their hard-earned cash for it. Someone who says they’ll buy a product and someone who does are very different; one shows general interest. The other is a customer. In business you either have customers, or you don’t. It’s black and white. If you don’t have customers, you have a hobby. Unless you can: Develop … [Read more...] about How to Make Sure Your New Product Fills a Need

Filed Under: Business, Marketing Tagged With: competition, competitive advantage, new product, product, target market, target marketing

What is Competitive Analysis and How to Use It

Jun 22, 2016 by Kiesha Frue

competitive-analysis

To strengthen the success of your product, competitive analysis is used to identify competitors in your market and analyze their strategies. Using online tools, you can access and monitor competitor’s digital information including domain authority, social media outreach, and keyword analysis. Why competitive analysis The point is to see what’s working for your competitor, … [Read more...] about What is Competitive Analysis and How to Use It

Filed Under: Marketing Tagged With: competition, competitive analysis, competitor analysis

3 Competitor Analysis Tools for Strategic Planning

May 17, 2016 by Kiesha Frue

competitor-analysis-tools

When starting a business, analysis is key. For instance, addressing the strengths, weaknesses, opportunities, and threats (SWOT analysis) of your business provides valuable insight for success. And examining the political, economical, social, technological and additional factors (PESTLE analysis) helps gauge current and future obstacles. But to see where your business stands … [Read more...] about 3 Competitor Analysis Tools for Strategic Planning

Filed Under: Marketing Tagged With: competition, competitor analysis, strategic planning

Benefits of SWOT Analysis

Jan 21, 2016 by PESTLEanalysis Contributor

what-is-a-swot-analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Almost everybody in the business world is aware of SWOT. While a SWOT analysis is mainly used by the management, it can be effectively used for marketing and branding as well. The analysis focuses on identifying the external and internal factors that might affect the future performance of any business. The four … [Read more...] about Benefits of SWOT Analysis

Filed Under: SWOT Analysis Tagged With: benefits, business planning, collaboration, competition, insight, SWOT

Advantages of SWOT analysis helping you in a tug of war

Sep 15, 2015 by PESTLEanalysis Contributor

advantages-of-swot-analysis

Why you want the big kid on your team in a tug of war? When someone looks at the advantages of SWOT analysis, they have to think about SWOT analysis as strengths, weaknesses, opportunities and threats. Advantage means you're going to have the upper hand at something. As it relates to SWOT analysis, it will give you an upper hand to understand what your competitor is doing or … [Read more...] about Advantages of SWOT analysis helping you in a tug of war

Filed Under: SWOT Analysis Tagged With: competition, Dominos, Pizza Hut, SWOT

The Importance of SWOT Analysis

Aug 31, 2015 by PESTLEanalysis Contributor

importance-of-swot-analysis

One of the things that we know about SWOT analysis is that it stands for strengths, weaknesses, opportunities and threats. This is a type of analysis or research that a company will study to learn about another company. They do the research because they want to learn about a competitor. Before you set up any type of business, you want to look and see: who the … [Read more...] about The Importance of SWOT Analysis

Filed Under: SWOT Analysis Tagged With: business analysis, competition, SWOT

What Is Marketing Competitor Analysis and How to Do it

May 21, 2015 by PESTLEanalysis Contributor

marketing-competitor-analysis

In order to run a business smoothly, you need to do a lot of things. These things include doing a certain analysis. You forecast your profitability, decide what combination of resources to use, assign the work order to different employees and so on. The business does a SWOT analysis which is basically finding out the strengths and weaknesses of the company. It also manages to … [Read more...] about What Is Marketing Competitor Analysis and How to Do it

Filed Under: Marketing Tagged With: competition, competitor analysis, market analysis, marketing competitor analysis, marketing strategy, PEST, SWOT

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About PESTLEanalysis.com

PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors.

PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneurs, and students alike.

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What is PESTLE Analysis? An Important Business Analysis Tool

What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service, etc. So, if

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