Every product must be desirable. If not, no one will hand over their hard-earned cash for it. Someone who says they’ll buy a product and someone who does are very different; one shows general interest. The other is a customer. In business you either have customers, or you don’t. It’s black and white. If you don’t have customers, you have a hobby. Unless you can: Develop … [Read more...] about How to Make Sure Your New Product Fills a Need
competition
What is Competitive Analysis and How to Use It
To strengthen the success of your product, competitive analysis is used to identify competitors in your market and analyze their strategies. Using online tools, you can access and monitor competitor’s digital information including domain authority, social media outreach, and keyword analysis. Why competitive analysis The point is to see what’s working for your competitor, … [Read more...] about What is Competitive Analysis and How to Use It
3 Competitor Analysis Tools for Strategic Planning
When starting a business, analysis is key. For instance, addressing the strengths, weaknesses, opportunities, and threats (SWOT analysis) of your business provides valuable insight for success. And examining the political, economical, social, technological and additional factors (PESTLE analysis) helps gauge current and future obstacles. But to see where your business stands … [Read more...] about 3 Competitor Analysis Tools for Strategic Planning
Benefits of SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Almost everybody in the business world is aware of SWOT. While a SWOT analysis is mainly used by the management, it can be effectively used for marketing and branding as well. The analysis focuses on identifying the external and internal factors that might affect the future performance of any business. The four … [Read more...] about Benefits of SWOT Analysis
Advantages of SWOT analysis helping you in a tug of war
Why you want the big kid on your team in a tug of war? When someone looks at the advantages of SWOT analysis, they have to think about SWOT analysis as strengths, weaknesses, opportunities and threats. Advantage means you're going to have the upper hand at something. As it relates to SWOT analysis, it will give you an upper hand to understand what your competitor is doing or … [Read more...] about Advantages of SWOT analysis helping you in a tug of war
The Importance of SWOT Analysis
One of the things that we know about SWOT analysis is that it stands for strengths, weaknesses, opportunities and threats. This is a type of analysis or research that a company will study to learn about another company. They do the research because they want to learn about a competitor. Before you set up any type of business, you want to look and see: who the … [Read more...] about The Importance of SWOT Analysis
What Is Marketing Competitor Analysis and How to Do it
In order to run a business smoothly, you need to do a lot of things. These things include doing a certain analysis. You forecast your profitability, decide what combination of resources to use, assign the work order to different employees and so on. The business does a SWOT analysis which is basically finding out the strengths and weaknesses of the company. It also manages to … [Read more...] about What Is Marketing Competitor Analysis and How to Do it