Companies must segment customers if they want to see results from marketing. Surprisingly, not enough businesses use any kind of market segmentation. Though, if they did, converting prospects to customers, and customers into brand loyalists, would be much easier. Using behavioral segmentation gives companies the edge to effectively market a product to select consumers based … [Read more...] about Behavioral Segmentation: Definition and Marketing Examples
A man walks into your shop. He smiles at the cashier with a tiny nod. He begins to prowl the aisles. He pauses here and there, sometimes picking up an item. But then soon sets it back down. When your sales associate asks the gentleman if he needs any help, the man leaps into questions. The well-trained associate dives head first into the benefits of your product. It’s clear … [Read more...] about What Influences Consumer Behavior?
Consumer behavior is the study behind why customers buy products. What peaks their interest? What causes them to choose one product over another? Why is one product killed off while another rises to take its place? It’s not a simple principle. Each person and their needs are different. But many buying behaviors fit into categories. And if you’re in business — which you are — … [Read more...] about A Guide to Consumer Behavior for Business Success