Cost benefit analysis is the process of comparing the costs and benefits of a business decision. It's a popular model in the strategic planning toolset, since it provides a straightforward way to evaluate any type of decision. In this article, we'll take a closer look at cost benefit analysis, providing a definition, pros and cons, and step-by-step instructions for this unique … [Read more...] about Cost Benefit Analysis: Definition and How to Do in 4 Steps
cost analysis
What is Marketing Cost Analysis for a New or Existing Project?
Marketing cost analysis identifies the risks and potential gains in a marketing campaign. The ‘cost’ refers to money, energy and/or time spent on a campaign. The focus is profits and expenses. Specifically, whether it’s financially smart to invest in a new project or to expand upon an existing project. Determining expected costs You need to understand current and expected … [Read more...] about What is Marketing Cost Analysis for a New or Existing Project?
How Value Chain Analysis Can Help You Plan for a Party
For anyone who has planned a party, you know you have to think of several different factors. You have to think about location. You have to think about how much money you want to spend and other things like how many people to invite. You also have to pick out a date when you're going to have your event. What if you are limited on funds? Next you might want to invite other … [Read more...] about How Value Chain Analysis Can Help You Plan for a Party