Every customer is an individual and has different needs and concerns, but one thing that they all have in common is a high bar for excellence in customer experience (CX). Customer experience needs to be the focal point for any brand, no matter what your vertical or product. According to one study, 45% of people say they’ll stop buying a specific brand after as little as 2 … [Read more...] about How BI tools can help build better CX for your target audience