As a digital marketer, have you included PESTLE analysis research into your strategy? Because if you haven’t, you’re missing out on some pretty important information. It’s so important, even Santa Claus would include PESTLE into his campaigns. And let’s be honest, he’d be the best digital marketer around with his social reach and impressive brand image. Copying Santa’s approach … [Read more...] about PESTLE Analysis in Digital Marketing
Santa Claus makes lists and checks them twice. He’s got killer brand recognition and millions of families love him. No one is a better candidate to be a digital marketer than Old Saint Nick! But what would it mean for Santa Claus to be a top-tier digital marketer? He’d use an array of marketing and business tools to make his holiday cheer available for every little boy and … [Read more...] about What if Santa Claus was a Digital Marketer
If you’re looking to bring your organization or offering some extra exposure, then marketing is probably something you’ve already considered. As defined by the Merriam-Webster dictionary, marketing is/are “the activities that are involved in making people aware of a company’s products” -- however; this definition doesn’t say anything about what exactly can constitute marketing, … [Read more...] about How Does Online Marketing Differ From Traditional Marketing, and Which Should I Choose?
Too much automation can hinder customer experience. When making a call about a problem, we’d rather talk to real humans rather than listening to distorted voices tell us which buttons to press over and over without success. But in marketing, automation can help streamline business for an overall better service. Many automation programs are heavy in their abilities and hurtful … [Read more...] about 4 Tools for Efficient Marketing Automation
Email marketing isn’t rocket science. In the simplest form, it’s a direct way to communicate with individuals who have given you their email. It’s a method of communication through words, but it’s also a passive method of communication. Social media is a form of active communication, where you can comment, respond, and have a continuous discussion within seconds. While that … [Read more...] about The Right and Wrong Way to Approach Email Marketing
When selling a solution in the form of a product or service, you’ll need a focused digital marketing strategy to find customers to make the sales. Not every marketing method will work for you. Which means you shouldn’t stretch your budget by trying to use them all. What you need to focus on is the channel your customers use and build your campaign there. Take a look at the … [Read more...] about 5 Digital Marketing Methods to Strengthen Your Sales Strategy
Email marketing was the most effective digital marketing channel in 2014. 59% of B2B marketers say it’s their most effective channel for generating revenue, and 49% say email marketing is where they put the majority of their efforts . Clearly, it’s a powerful tool to have in your arsenal. If you’ve been thinking about making this profitable leap, here’s how to get … [Read more...] about How to Get Started With Email Marketing