Direct response marketing has one job: to get a consumer to jump into action. You choose the action. Like using email pop-ups to ask for customer emails. Or telling readers to comment at the end of a blog post. Or even just sitting in front of a prospect and saying, “Hey, buy my product!” You want the person to do the thing you’re asking. It’s simple in principle, but … [Read more...] about What is a Direct Response Marketing and How to Increase its Results
Direct marketing sends targeted messages to a specified group of people. Remember getting weekly calls by rambunctious telemarketers? They knew your name, and they had something to sell. That’s direct marketing — although the intrusive kind. Direct marketing is useful to businesses everywhere. Several mediums are used, including... Fliers Email Direct mail … [Read more...] about What is Direct Marketing?
Take a handful of research and grab these ingredients: Advertising/marketing Personal selling Promotions Public relations and Direct marketing Now throw that into a blender. You've got the makings of the marketing communication mix. Five categories make up this mix. When used correctly, your target market will see the value of your product and services. … [Read more...] about How to Use the Marketing Communication Mix to Boost Business