In this article, I explain the strengths, weaknesses, opportunities, and threats — also known as a SWOT analysis — behind the furniture retailer, IKEA. IKEA is well-known around the world for being that Swedish company offering inexpensive products for your home. It’s a staple for people with lower income who still desire design, but at a lower cost. And although this is … [Read more...] about SWOT Analysis of IKEA: What’s the Brand’s True Strength?
IKEA, a Swedish-based brand, offers lavish home decor and furniture at low prices. Stores are open worldwide, offering a range of products. Some you can find in every location; others are culturally specific. As a brand, IKEA is complicated. It’s a one-stop-shop for all your household needs. It’s also routinely in the news. Sometimes, it’s for cultural insensitivity. Other … [Read more...] about PESTLE Analysis of IKEA