Learn what micromarketing is, read about real companies who have used it, and understand the main advantages and disadvantages of using micro marketing.
What is Customer Segmentation: Quick Analysis and Models
A high-level guide to customer segmentation, a powerful marketing activity that involves dividing your customers into groups.
Psychographic Segmentation Explained With Examples
Psychographic segmentation is the smartest way for companies to identify the critical needs of customers. Here are some psychographic segmentation examples.
Market Segmentation Analysis: Definition and Examples
Market segmentation analysis involves understanding your customers based on specific characteristics, both physical and behavioral.
Behavioral Segmentation: Definition and Marketing Examples
Behavioral segmentation helps companies tailor marketing campaigns to select individuals rather than large groups, saving on resources and time.