Should you use business analysis in marketing? Is it valuable or just a waste of time? Marketing is an expensive but crucial aspect for any business, regardless of size or industry. If something goes wrong, you can be out thousands of dollars in as little as an hour! Business analysis helps you understand pitfalls and plot holes in your business before it’s too late. But … [Read more...] about Should You Use Business Analysis in Marketing?
A GAP analysis helps to bridge the gap between the current state and the future state in your business. The future state (results) should show a positive change. Here is what every successful GAP analysis template should have. It’s nothing too complex, and it’ll help your firm go from Point A to Point B (positive change) easier. Step 1. Detail your current situation and … [Read more...] about How to Write a Proper GAP Analysis Template
Marketing cost analysis identifies the risks and potential gains in a marketing campaign. The ‘cost’ refers to money, energy and/or time spent on a campaign. The focus is profits and expenses. Specifically, whether it’s financially smart to invest in a new project or to expand upon an existing project. Determining expected costs You need to understand current and expected … [Read more...] about What is Marketing Cost Analysis for a New or Existing Project?
Marketing data analysis is a technique where the business will take all the available information regarding the market and come up with a marketing plan. It is a very vital piece of activity for any sort of business. It also shows you how well you have done in the market using your current marketing techniques. It shows the progress and results of the past. Marketing data … [Read more...] about 4 Reasons Why Marketing Data Analysis Is Important