Every marketing plan needs a template to ensure every important aspect has been accounted for. It doesn’t need to be complicated, but it does need to be specific. Here’s a template to follow as you create your own marketing plan. 1. Describe your USP simply Your USP — or Unique Selling Proposition — is what sets your company and your products apart from your competition. … [Read more...] about Marketing Plan Template: What Needs to Be Included