Concise marketing plans use strategies to drive more traffic, convert sales, increase engagement, and build relationships with customers. In the end, they either meet company goals or don’t. To meet -- or better yet, exceed -- those goals, implement the principles of SWOT into your marketing plan. By determining the strengths, weaknesses, opportunities and threats in your … [Read more...] about Applying SWOT Analysis in Your Marketing Plan
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SWOT Analysis for College Students
College is usually depicted as an oasis of sorts. It’s supposed to be the place where life-long friends are made, careers are started, success thrives, and it’s where everything comes together as fate would have it. Unfortunately, while that may happen for some, college is rarely that. College is hard. College students no longer fall into a small and specific age bracket, not … [Read more...] about SWOT Analysis for College Students
What “PESTLE” Stands for in Marketing
Marketing is a key aspect of a firm’s products and services. The right marketing strategy allows firms to achieve goals and gain a competitive advantage. Enterprises worldwide conduct various short-term and long-term analyses to assess their business environment. Marketing is a creative message to influence business sales by capturing the interest of your target … [Read more...] about What “PESTLE” Stands for in Marketing
Where and How to Apply PESTLE Analysis in a Marketing Plan
It is nothing short of incredible that brands today are achieving an unequivocal victory with top-notch marketing strategies. Beginning from the level of entrepreneurs to ginormous business leaders and trend setters, these strategies are delivering the results. There are several internal and external factors that have an impact on any organization’s environment, which are … [Read more...] about Where and How to Apply PESTLE Analysis in a Marketing Plan