Billboards, flyers, and telemarketing are traditional outbound marketing strategies. Companies use these methods to send out a message about their products and await consumer interest. Traditional has become boring. And to stand out, small businesses are adopting a new method of outbound marketing. It’s called guerrilla marketing. What is guerrilla marketing? It’s … [Read more...] about What Are Guerrilla Marketing Strategies?
marketing strategy
What is a Marketing Plan and Why Companies should have one
All businesses should use a marketing plan. It is a document that outlines marketing tactics and opportunities. They usually specify: Business goals Timeframe Actionable steps Costs & expenses Don’t view a marketing plan as a linear document. It’s evolving and changing as the business grows. Tactics may be eliminated. Timelines may be extended. And the … [Read more...] about What is a Marketing Plan and Why Companies should have one
A Step-By-Step Guide to Building Your Perfect Marketing Strategy
So, you’ve developed your product exactly as you envisioned it, all your friends and family love it, what next? Time to start selling it, right?! Well, not yet... people need to know your product is for sale first -- you need to do some marketing. But how exactly do you build the perfect marketing strategy to draw in the most potential clients? Here’s our step by step guide to … [Read more...] about A Step-By-Step Guide to Building Your Perfect Marketing Strategy
5 Modern Marketing Strategies You Should Know
Everybody knows that you can market your business and products by posting leaflets on city signposts and signing up for ads in the local paper, but what about having some more modern marketing strategies in your arsenal? In this article, we’ll be discussing 5 modern marketing techniques that you should definitely know, including social media, email, and product placement. 1. … [Read more...] about 5 Modern Marketing Strategies You Should Know
How to Create a Marketing Plan
A marketing plan is required to attract new and existing customers. It’s used to pave a path toward profits. To continue running a successful business, your marketing plan needs to be direct, concise, and responsive. And for that, your marketing plan needs to include these 4 parts. 1. Analyze the company and set goals You need a clear understanding where the company is in … [Read more...] about How to Create a Marketing Plan
Adding User Generated Content in Your Marketing Strategy
64% of customers rely heavily on the reviews of current and past users before buying a product [1]. Think back to your last purchase. Did you search for recent reviews first? The bigger the investment, the more likely a customer will ask others whether they recommend the service or not. This is a form of user-generated content (UGC). Currently, 86% of businesses are … [Read more...] about Adding User Generated Content in Your Marketing Strategy
How to Content Smarter for Any Marketing Strategy
Ever feel like you don’t create enough content to sustain your marketing strategy? Or you don’t have enough new ideas to keep the content flowing week to week, medium to medium? You don’t need an endless supply of ideas to create content that interests your customers. We’ve got a better way to do content smart. But first, let’s discuss what smart content is, in terms of … [Read more...] about How to Content Smarter for Any Marketing Strategy
SWOT Analysis for College Students
College is usually depicted as an oasis of sorts. It’s supposed to be the place where life-long friends are made, careers are started, success thrives, and it’s where everything comes together as fate would have it. Unfortunately, while that may happen for some, college is rarely that. College is hard. College students no longer fall into a small and specific age bracket, not … [Read more...] about SWOT Analysis for College Students
The Quick Guide to Social Marketing
Not to be confused with social media marketing, social marketing is the act of changing behaviors of people. For example, smoking cigarettes were once marketed as the “cool” thing to do. So, everyone smoked back then. It wasn’t connected to cancerous diseases until years later. And by that time, it took more marketing efforts to make buyers care. But the health risks are … [Read more...] about The Quick Guide to Social Marketing
What You Need for a Successful Digital Marketing Strategy
Your digital marketing strategy is essential for the success of your product. The purpose of a digital marketing strategy is to be seen (especially if your company is young) and to increase customers. Marketing is more than simply selling a product to customers. Traditional methods of marketing (outbound) focussed on products and upgrades and less on customer needs. This is why … [Read more...] about What You Need for a Successful Digital Marketing Strategy