You’ve got a smartphone, don’t you? It’s not even a question of “if” anymore. Instead, people completely bypass the “if” and jump straight to, “Which one do you have?” We rely on our smartphones to talk to our family across the ocean or to meet a stranger and maybe fall in love or to plan a surprise birthday party for our best friend. Maybe you use it for all three. But … [Read more...] about SWOT Analysis of Smartphones: Are They Helping or Harming?
Nokia (NYSE: NOK), based in Finland, was once the world’s premier manufacturer and marketer of mobile phones. Unfortunately, it has been unable to adapt to changing market conditions created by the introduction of smartphones and the rise of aggressive competitors such as Apple Inc. and Samsung. Nokia’s problems and struggles are clearly exposed by its financial numbers. As … [Read more...] about PESTLE analysis of Nokia
Conjoint analysis is a statistical tool used to understand the consumers better. It is used during a marketing research to determine what a customer wants in their products. It determines what things which a customer from buying their goods or services. Conjoint analysis is concerned with how a customer makes their choice when buying things. Based on this analysis, a company … [Read more...] about A Conjoint Analysis Example to Explain How it Works