Santa Claus makes lists and checks them twice. He’s got killer brand recognition and millions of families love him. No one is a better candidate to be a digital marketer than Old Saint Nick! But what would it mean for Santa Claus to be a top-tier digital marketer? He’d use an array of marketing and business tools to make his holiday cheer available for every little boy and … [Read more...] about What if Santa Claus was a Digital Marketer
online marketing
Engagement is a Key Metric to Include In Your Marketing Plan
A great marketing plan highlights objectives, the budget, and how you intend to sell your product. Online marketing is a prominent method because it allows companies to reach more of their target market easier. An issue with this, though, is marketers and companies tend to concentrate on vanity metrics rather than impressions and engagement percentages. What does engagement … [Read more...] about Engagement is a Key Metric to Include In Your Marketing Plan
Finding Your Online Target Market
You’re looking to attract online sales. Which means you’ll need to find your online target market. Luckily it’s not too complex — if you know how to get started. So, how do you start the finding process? Those social media channels Social media can’t be overlooked. To find and attract your online target market it requires speaking their language. And while we have Facebook, … [Read more...] about Finding Your Online Target Market
How Does Online Marketing Differ From Traditional Marketing, and Which Should I Choose?
If you’re looking to bring your organization or offering some extra exposure, then marketing is probably something you’ve already considered. As defined by the Merriam-Webster dictionary, marketing is/are “the activities that are involved in making people aware of a company’s products” -- however; this definition doesn’t say anything about what exactly can constitute marketing, … [Read more...] about How Does Online Marketing Differ From Traditional Marketing, and Which Should I Choose?
4 Tools for Efficient Marketing Automation
Too much automation can hinder customer experience. When making a call about a problem, we’d rather talk to real humans rather than listening to distorted voices tell us which buttons to press over and over without success. But in marketing, automation can help streamline business for an overall better service. Many automation programs are heavy in their abilities and hurtful … [Read more...] about 4 Tools for Efficient Marketing Automation
The Right and Wrong Way to Approach Email Marketing
Email marketing isn’t rocket science. In the simplest form, it’s a direct way to communicate with individuals who have given you their email. It’s a method of communication through words, but it’s also a passive method of communication. Social media is a form of active communication, where you can comment, respond, and have a continuous discussion within seconds. While that … [Read more...] about The Right and Wrong Way to Approach Email Marketing
4 Popular Internet Marketing Methods for Growing A Business
Internet marketing (also referred to as online marketing) is using tools and channels to reach people online and showcase your company’s products. It’s also an umbrella term. People use one or two methods within internet marketing to grab attention with their digital strategy. We’ll discuss the current most common (and popular) internet marketing methods: Search Engine … [Read more...] about 4 Popular Internet Marketing Methods for Growing A Business