PESTLE analysis can be an extremely effective tool in business, if used correctly. It falls under the category of ‘environmental analysis’, which is to say that it revolves around identifying the various external variables that affect a business’s performance. Specifically, these are the Political, Economic, Social (sometimes socio-cultural), Technological, Legal, and … [Read more...] about PESTLE Analysis: Technological Factors Affecting Business
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A PESTLE Analysis of The UAE
The United Arab Emirates, often abbreviated to just the ‘UAE’, is an affluent Middle Eastern country located on the Arab Peninsula. According to the World Bank, the United Arab Emirates had one of the top 25 Gross Domestic Products per capita in 2014 [1]. This country earns most of its wealth through the export of oil and other fossil fuels, with secondary income sources … [Read more...] about A PESTLE Analysis of The UAE
A PESTLE Analysis of Nike
Nike, fully known as “Nike, Inc.”, is a US-based transnational corporation which provides trendy, functional sportswear across the globe. Having been founded in 1964, Nike serves to “bring inspiration and innovation to every athlete in the world.” [1]. Despite being one of the largest sport apparel and accessory companies in existence, Nike has to keep a high guard in its … [Read more...] about A PESTLE Analysis of Nike
The Advantages of PESTLE Analysis
PESTLE analysis is a strategic planning method to reduce business threats. By examining the Political, Economical, Social, Technological, Legal, and Environmental factors, firms will gain valuable advantages. These advantages help with the idea phase, product development, product launching, content marketing strategies, and other factors, to increase success. The advantages of … [Read more...] about The Advantages of PESTLE Analysis
Where and How to Apply PESTLE Analysis in a Marketing Plan
It is nothing short of incredible that brands today are achieving an unequivocal victory with top-notch marketing strategies. Beginning from the level of entrepreneurs to ginormous business leaders and trend setters, these strategies are delivering the results. There are several internal and external factors that have an impact on any organization’s environment, which are … [Read more...] about Where and How to Apply PESTLE Analysis in a Marketing Plan
PESTLE Analysis of Google (Alphabet)
Google Inc., which is now known as Alphabet Inc., is actually a holding company that trades under two different ticker symbols: NASDAQ: GOOGL and GOOG. Alphabet is similar in structure to Warren Buffett’s Berkshire Hathaway (NYSE: BRK.B). Like Berkshire Hathaway, it has a large number of subsidiaries that operate in a wide variety of businesses. Another thing Alphabet has in … [Read more...] about PESTLE Analysis of Google (Alphabet)
PESTLE Analysis of Marriott International
Marriott International (NASDAQ: MAR) is one of the world’s largest and most prominent hotel operators. Currently, Marriott operates around 4,200 hotels in 79 countries and territories.[1] The company’s properties operate under 19 different brands,[2] including Ritz-Carlton and J.W. Marriott. Its properties include luxury, boutiques, suites, and apartment hotels as well as … [Read more...] about PESTLE Analysis of Marriott International
PESTLE analysis of Nokia
Nokia (NYSE: NOK), based in Finland, was once the world’s premier manufacturer and marketer of mobile phones. Unfortunately, it has been unable to adapt to changing market conditions created by the introduction of smartphones and the rise of aggressive competitors such as Apple Inc. and Samsung. Nokia’s problems and struggles are clearly exposed by its financial numbers. As … [Read more...] about PESTLE analysis of Nokia
Apple Inc. PESTLE Analysis
Apple Inc. (NASDAQ: AAPL) is one of the world’s most visible and recognizable consumer electronics brands. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. Even though it started as a traditional computer company, Apple now designs and manufactures a wide variety of electronic devices, including smartphones, tablets, … [Read more...] about Apple Inc. PESTLE Analysis
PESTLE Analysis of Starbucks
PESTLE is a strategic analysis tool. It is often seen as the most effective analytical tools to analyze the impacts of external issues. It is an extended version of PEST analysis. Other forms of this tool are PESTEL, STEEP, and STEEPLE. The acronym PESTLE stands for 6 factors that affect the business. The factors … [Read more...] about PESTLE Analysis of Starbucks