What is PEST Analysis? PEST is an acronym for Political, Economic, Social and Technological. This analysis assesses these factors in relation to a business.
PEST analysis introduces macro-environmental factors that can cause costly surprises when starting a new business helping you detect these major influences.
PESTLE analysis is an invaluable business tool that analyzes six different groups of external factors, all of which can affect businesses.
PEST analysis gives small companies a big advantage as it allows them to focus on targeted areas of importance that might help the business reach new heights.
China is one of the major players in the global market. PEST analysis of China shows that it is a flourishing country with the need for some small changes.
PESTLE analysis of India presents the political, economic, social, technological, legal and environmental factors, affecting its external macro environment.