Psychographic segmentation sounds more complicated than it is. In short, companies divide customers based on a variety of traits. These traits range between personality to education. By understanding their customer’s strongest traits, companies can more easily market their products. If you’re still confused, don’t worry. I’ll explain the several types of market segmentation … [Read more...] about Psychographic Segmentation Explained With Examples
psychographic segmentation examples
What is Psychographic Segmentation
Psychographic segmentation uses several variables to tailor product offerings. All customers have characteristics which define what, when, and how they buy products. By segmenting people based on lifestyle, social class, interest, and loyalty, selling products are much easier for companies. The top reason why most companies should be using this segmentation is because … [Read more...] about What is Psychographic Segmentation