Puma as you all know is a very popular brand with a global reach. The history behind its creation is very interesting, to say the least. Would you believe that Puma was once a part of a parent brand that was started by two German brothers who then had a conflict that resulted in them separating their businesses, one brother started Puma and the other one started Adidas! What a … [Read more...] about Puma PESTLE Analysis: 10 Important Factors for the Sportswear Company