In this article, I explain the strengths, weaknesses, opportunities, and threats — also known as a SWOT analysis — behind the furniture retailer, IKEA. IKEA is well-known around the world for being that Swedish company offering inexpensive products for your home. It’s a staple for people with lower income who still desire design, but at a lower cost. And although this is … [Read more...] about SWOT Analysis of IKEA: What’s the Brand’s True Strength?
Online shopping has never been so popular. Who doesn’t like to do a quick find what they’re looking for, read a couple reviews, and then buy the product — all without changing out of your PJs? No endless lines of shoppers, no need to talk to pushy salespeople. You can get exactly what you need, when you want it. Amazon has quickly become the leader in e-commerce shopping. … [Read more...] about PEST Analysis Of E-Retail Leader Amazon
Are you a fan of Walmart? It’s always in the news or the butt of online jokes. People go for the low prices, but they rather not stay. Despite Walmart being a household name, regarded all over the world, mentioned in movies, and discussed openly online, it has its fair share of strengths and weaknesses. This SWOT analysis of Walmart discusses the company’s strengths, … [Read more...] about SWOT Analysis of Walmart